{"version":"1.0","dimension":"audiences","items":[{"$schema":"https://pptx.dev/schema/opf-audience/v1","id":"executive","name":"Executive","summary":"C-suite and senior leadership focused on strategic decisions, ROI, and big-picture outcomes. Highly time-constrained.","description":"C-suite and senior leadership focused on strategic decisions, ROI, and big-picture outcomes. Highly time-constrained.","seniority":"c-suite","technicalFluency":"medium","decisionPower":"decision-maker","attentionBudgetMinutes":30,"recommendedNarratives":["pyramid-principle","situation-complication-resolution"],"recommendedTones":["formal","authoritative","persuasive"],"tags":["leadership","decision-making"],"preview":{},"recommendedChartDensity":"low","recommendedColorSchemeSlugs":["elegant-neutral","corporate-trust"],"recommendedLayoutSlugs":["executive-summary","key-takeaway","executive-decision"],"slideCountGuidance":"10-15 slides maximum","keyDesignPrinciples":["One insight per slide","Lead with the conclusion","Bold typography for key numbers","Minimal bullet points"],"industries":["all"]},{"$schema":"https://pptx.dev/schema/opf-audience/v1","id":"investor","name":"Investor","summary":"Angel investors, VCs, or institutional investors evaluating financial viability, market opportunity, and team.","description":"Angel investors, VCs, or institutional investors evaluating financial viability, market opportunity, and team.","seniority":"mixed","technicalFluency":"medium","decisionPower":"decision-maker","attentionBudgetMinutes":30,"recommendedNarratives":["heros-journey","problem-solution"],"recommendedTones":["persuasive","authoritative","inspirational"],"tags":["external","capital","fundraising"],"preview":{},"recommendedChartDensity":"medium","recommendedColorSchemeSlugs":["innovation-purple","corporate-trust"],"recommendedLayoutSlugs":["market-size","customer-logos","business-model-canvas","roadmap"],"slideCountGuidance":"12-20 slides","keyDesignPrinciples":["Lead with traction","Show TAM/SAM/SOM","Highlight moat and differentiation","Financial projections with clear assumptions"],"industries":["startups","technology","healthcare","fintech"]},{"$schema":"https://pptx.dev/schema/opf-audience/v1","id":"board","name":"Board of Directors","summary":"Governance body overseeing strategic direction, risk management, and executive accountability.","description":"Governance body overseeing strategic direction, risk management, and executive accountability.","seniority":"c-suite","technicalFluency":"medium","decisionPower":"decision-maker","attentionBudgetMinutes":90,"recommendedNarratives":["pyramid-principle","situation-complication-resolution"],"recommendedTones":["formal","authoritative"],"tags":["governance","oversight","leadership"],"preview":{},"recommendedChartDensity":"low","recommendedColorSchemeSlugs":["elegant-neutral","corporate-trust"],"recommendedLayoutSlugs":["executive-summary","risk-heatmap","kpi-scorecard","executive-decision"],"slideCountGuidance":"15-25 slides with appendix","keyDesignPrinciples":["Executive summary first","Risk matrices prominent","Financial health indicators","Strategic roadmap visible"],"industries":["all"]},{"$schema":"https://pptx.dev/schema/opf-audience/v1","id":"technical","name":"Technical","summary":"Engineers, data scientists, and technical specialists requiring precision, methodology details, and system-level understanding.","description":"Engineers, data scientists, and technical specialists requiring precision, methodology details, and system-level understanding.","seniority":"ic","technicalFluency":"high","decisionPower":"advisory","attentionBudgetMinutes":45,"recommendedNarratives":["data-story","situation-complication-resolution"],"recommendedTones":["technical","authoritative","conversational"],"tags":["internal","technical","practitioner"],"preview":{},"recommendedChartDensity":"high","recommendedColorSchemeSlugs":["ocean-depth","innovation-purple"],"recommendedLayoutSlugs":["architecture-stack","detailed-data-table","process-flow","data-visualization"],"slideCountGuidance":"20-40 slides","keyDesignPrinciples":["Show methodology","Include data sources","Technical diagrams over metaphors","Dense information density acceptable"],"industries":["technology","engineering","research","data science"]},{"$schema":"https://pptx.dev/schema/opf-audience/v1","id":"sales","name":"Sales","summary":"Sales team or prospective customers focused on product benefits, competitive differentiation, and ROI justification.","description":"Sales team or prospective customers focused on product benefits, competitive differentiation, and ROI justification.","seniority":"mixed","technicalFluency":"medium","decisionPower":"decision-maker","attentionBudgetMinutes":30,"recommendedNarratives":["problem-solution","heros-journey"],"recommendedTones":["persuasive","conversational","casual"],"tags":["sales","customer","go-to-market"],"preview":{},"recommendedChartDensity":"medium","recommendedColorSchemeSlugs":["innovation-purple","earth-tone"],"recommendedLayoutSlugs":["product-feature","comparison","case-study","thank-you-cta"],"slideCountGuidance":"15-25 slides","keyDesignPrinciples":["Customer success stories first","Visual proof points","Clear value proposition","Strong call to action"],"industries":["b2b saas","enterprise software","professional services"]},{"$schema":"https://pptx.dev/schema/opf-audience/v1","id":"marketing","name":"Marketing","summary":"Marketing professionals analyzing campaign performance, brand metrics, and growth strategies.","description":"Marketing professionals analyzing campaign performance, brand metrics, and growth strategies.","seniority":"mixed","technicalFluency":"low","decisionPower":"advisory","attentionBudgetMinutes":45,"recommendedNarratives":["data-story","what-so-what-now-what"],"recommendedTones":["casual","persuasive","authoritative"],"tags":["marketing","brand","go-to-market"],"preview":{},"recommendedChartDensity":"medium","recommendedColorSchemeSlugs":["earth-tone","innovation-purple"],"recommendedLayoutSlugs":["funnel-pyramid","dashboard","customer-journey","stats-metrics"],"slideCountGuidance":"15-30 slides","keyDesignPrinciples":["Funnel visualization prominent","Engagement metrics highlighted","Brand consistency maintained","Creative visual storytelling"],"industries":["marketing agencies","consumer brands","e-commerce"]},{"$schema":"https://pptx.dev/schema/opf-audience/v1","id":"academic","name":"Academic","summary":"Researchers, professors, and students expecting rigorous methodology, citations, and evidence-based conclusions.","description":"Researchers, professors, and students expecting rigorous methodology, citations, and evidence-based conclusions.","seniority":"mixed","technicalFluency":"high","decisionPower":"advisory","attentionBudgetMinutes":60,"recommendedNarratives":["data-story","situation-complication-resolution"],"recommendedTones":["technical","formal"],"tags":["research","education","analytical"],"preview":{},"recommendedChartDensity":"high","recommendedColorSchemeSlugs":["elegant-neutral","ocean-depth"],"recommendedLayoutSlugs":["detailed-data-table","data-visualization","appendix-index","quote-highlight"],"slideCountGuidance":"20-50 slides with Q&A buffer","keyDesignPrinciples":["Cite all sources","Show confidence intervals","Methodological transparency","No marketing language"],"industries":["academia","research institutions","think tanks"]},{"$schema":"https://pptx.dev/schema/opf-audience/v1","id":"internal-team","name":"Internal Team","summary":"Company employees across functions receiving operational updates, project status, or training content.","description":"Company employees across functions receiving operational updates, project status, or training content.","seniority":"mixed","technicalFluency":"medium","decisionPower":"informational","attentionBudgetMinutes":30,"recommendedNarratives":["what-so-what-now-what","situation-complication-resolution"],"recommendedTones":["casual","conversational","authoritative"],"tags":["internal","operations","team"],"preview":{},"recommendedChartDensity":"medium","recommendedColorSchemeSlugs":["corporate-trust","earth-tone"],"recommendedLayoutSlugs":["status-rag","action-plan","roadmap","raci-matrix"],"slideCountGuidance":"10-20 slides","keyDesignPrinciples":["Clear next steps","Ownership visible","Progress indicators","Action items explicit"],"industries":["all"]},{"$schema":"https://pptx.dev/schema/opf-audience/v1","id":"customer","name":"Customer","summary":"End customers receiving product demos, onboarding presentations, or business reviews.","description":"End customers receiving product demos, onboarding presentations, or business reviews.","seniority":"mixed","technicalFluency":"mixed","decisionPower":"decision-maker","attentionBudgetMinutes":30,"recommendedNarratives":["heros-journey","problem-solution"],"recommendedTones":["casual","persuasive","conversational"],"tags":["external","customer","product"],"preview":{},"recommendedChartDensity":"low","recommendedColorSchemeSlugs":["innovation-purple","earth-tone"],"recommendedLayoutSlugs":["product-feature","screenshot-walkthrough","testimonial-grid","before-after"],"slideCountGuidance":"10-20 slides","keyDesignPrinciples":["Customer-centric language","Value realization focus","Simple visuals","Strong product screenshots"],"industries":["saas","professional services","technology"]},{"$schema":"https://pptx.dev/schema/opf-audience/v1","id":"general-public","name":"General Public","summary":"Mixed non-expert audience with no assumed domain knowledge.","description":"Mixed non-expert audience with no assumed domain knowledge.","seniority":"mixed","technicalFluency":"low","decisionPower":"informational","attentionBudgetMinutes":30,"recommendedNarratives":["heros-journey","problem-solution"],"recommendedTones":["conversational","casual","inspirational"],"tags":["public","education","accessible"],"preview":{},"recommendedChartDensity":"low","recommendedColorSchemeSlugs":["earth-tone","elegant-neutral"],"recommendedLayoutSlugs":["single-message-statement","image-focus","quote-highlight","faq"],"slideCountGuidance":"10-15 slides","keyDesignPrinciples":["Analogies over data","Simple charts only","Large text for accessibility","Story-driven structure"],"industries":["nonprofit","government","public health","education"]},{"$schema":"https://pptx.dev/schema/opf-audience/v1","id":"media","name":"Media & Press","summary":"Journalists, analysts, and media professionals seeking newsworthy insights and quotable statistics.","description":"Journalists, analysts, and media professionals seeking newsworthy insights and quotable statistics.","seniority":"mixed","technicalFluency":"medium","decisionPower":"informational","attentionBudgetMinutes":20,"recommendedNarratives":["what-so-what-now-what","pyramid-principle"],"recommendedTones":["authoritative","formal"],"tags":["external","press","analyst"],"preview":{},"recommendedChartDensity":"medium","recommendedColorSchemeSlugs":["elegant-neutral","corporate-trust"],"recommendedLayoutSlugs":["key-takeaway","stats-metrics","quote-highlight"],"slideCountGuidance":"8-12 slides in press-kit format","keyDesignPrinciples":["Headline stats prominent","Attribution clear","Print-ready design","Embargo notes if needed"],"industries":["all"]},{"$schema":"https://pptx.dev/schema/opf-audience/v1","id":"partner","name":"Partner / Channel","summary":"Strategic partners, resellers, or channel organizations needing positioning and enablement content.","description":"Strategic partners, resellers, or channel organizations needing positioning and enablement content.","seniority":"mixed","technicalFluency":"medium","decisionPower":"advisory","attentionBudgetMinutes":45,"recommendedNarratives":["problem-solution","heros-journey"],"recommendedTones":["persuasive","casual","authoritative"],"tags":["partner","channel","enablement"],"preview":{},"recommendedChartDensity":"medium","recommendedColorSchemeSlugs":["corporate-trust","innovation-purple"],"recommendedLayoutSlugs":["ecosystem-map","customer-logos","action-plan","feature-comparison-matrix"],"slideCountGuidance":"15-25 slides","keyDesignPrinciples":["Partner economics highlighted","Co-branding guidelines","Clear value proposition for their customers","Enablement resources linked"],"industries":["technology","professional services","distribution"]},{"$schema":"https://pptx.dev/schema/opf-audience/v1","id":"regulatory","name":"Regulatory / Compliance","summary":"Government agencies, auditors, or compliance bodies reviewing adherence to rules and standards.","description":"Government agencies, auditors, or compliance bodies reviewing adherence to rules and standards.","seniority":"mixed","technicalFluency":"medium","decisionPower":"decision-maker","attentionBudgetMinutes":60,"recommendedNarratives":["situation-complication-resolution","pyramid-principle"],"recommendedTones":["formal","technical","authoritative"],"tags":["external","compliance","policy"],"preview":{},"recommendedChartDensity":"medium","recommendedColorSchemeSlugs":["elegant-neutral","corporate-trust"],"recommendedLayoutSlugs":["assumptions-dependencies","detailed-data-table","risk-heatmap","appendix-index"],"slideCountGuidance":"20-40 slides with appendix","keyDesignPrinciples":["Evidence-first","Date stamping","Document references","Clear compliance mapping"],"industries":["healthcare","financial services","legal","government"]},{"$schema":"https://pptx.dev/schema/opf-audience/v1","id":"all-hands","name":"All-Hands / Town Hall","summary":"Company-wide assembly across all levels and functions requiring broad accessibility and cultural engagement.","description":"Company-wide assembly across all levels and functions requiring broad accessibility and cultural engagement.","seniority":"mixed","technicalFluency":"mixed","decisionPower":"informational","attentionBudgetMinutes":60,"recommendedNarratives":["heros-journey","what-so-what-now-what"],"recommendedTones":["inspirational","casual","conversational"],"tags":["internal","company-wide","culture"],"preview":{},"recommendedChartDensity":"low","recommendedColorSchemeSlugs":["earth-tone","innovation-purple"],"recommendedLayoutSlugs":["title-slide","stats-metrics","photo-grid","key-takeaway"],"slideCountGuidance":"20-30 slides with Q&A","keyDesignPrinciples":["Mission-first","Celebrate wins","Acknowledge challenges honestly","Strong visual storytelling"],"industries":["all"]}],"name":"Audiences","description":"Audience profiles that guide OPF generation hints, recommended tones, density, narrative, color, and layout choices.","category":"audiences","routes":{"web":"https://www.pptx.gallery/audiences","api":"https://www.pptx.gallery/api/audiences.json"},"opfSchema":{"name":"meta.audience","url":"https://pptx.dev/schema/opf/v1#/$defs/Meta/properties/audience"},"bestPractices":[{"title":"Start with audience, not content","description":"Before designing a slide, name who is in the room, what they already know, what they care about, and what action the deck should prompt."},{"title":"Modularize mixed rooms","description":"When one deck serves executives and specialists, put the executive path up front and move supporting detail into clearly labeled appendix or drill-down sections."},{"title":"Match vocabulary to the listener","description":"The same idea needs different language for a CFO, engineer, customer, or regulator. Audience fit includes words, evidence, density, and pacing."}],"lastResearched":"2026-04-29","note":"Audience records follow the OPF audience schema shape. The id field preserves the public gallery route segment and is referenced from OPF meta.audience; gallery-specific recommendation fields are additive metadata for visual catalog pages."}