{"version":"1.0","dimension":"purposes","items":[{"$schema":"https://openpresentation.org/schema/opf-purpose/v1","name":"Inform","summary":"Give the audience clear context, facts, or status without asking for a decision.","description":"Use when the deck needs to make the audience aware of current state, background, or findings. Prioritize clarity, completeness, and accurate framing over persuasion.","outcome":"The audience understands the situation and can repeat the important facts.","successCriteria":["Audience can summarize the key facts","No immediate decision is required","Follow-up questions are about implications, not basic context"],"recommendedNarratives":["status-update","focus","educate"],"recommendedTones":["formal","conversational"],"tags":["awareness","context","status"],"id":"inform"},{"$schema":"https://openpresentation.org/schema/opf-purpose/v1","name":"Drive a Decision","summary":"Frame options, evidence, tradeoffs, and a recommendation so the audience can choose.","description":"Use when the deck exists to get a yes/no, select among options, approve a recommendation, or resolve ambiguity. Lead with the decision needed and make the ask explicit.","outcome":"The audience makes or authorizes a clear decision.","successCriteria":["Decision owner understands the options","Recommendation and tradeoffs are explicit","The final ask is concrete"],"recommendedNarratives":["scqa","board-meeting","project-proposal"],"recommendedTones":["formal","authoritative","persuasive"],"tags":["decision","recommendation","approval"],"id":"decide"},{"$schema":"https://openpresentation.org/schema/opf-purpose/v1","name":"Align","summary":"Create shared understanding and commitment across people who need to move together.","description":"Use when stakeholders need a common view of goals, constraints, priorities, or responsibilities. Emphasize shared language, explicit tradeoffs, and next steps.","outcome":"Stakeholders leave with the same priorities and operating assumptions.","successCriteria":["Teams agree on priorities","Open disagreements are surfaced","Owners and next steps are clear"],"recommendedNarratives":["strategic-narrative","transformation-arc","business-review"],"recommendedTones":["conversational","authoritative"],"tags":["alignment","strategy","coordination"],"id":"align"},{"$schema":"https://openpresentation.org/schema/opf-purpose/v1","name":"Persuade","summary":"Change belief or win support for a specific argument, idea, or recommendation.","description":"Use when the audience may be skeptical or undecided. Build a crisp thesis, support it with evidence, address objections, and end with a clear action.","outcome":"The audience accepts the argument or supports the recommendation.","successCriteria":["Main thesis is memorable","Evidence supports the argument","Likely objections are handled"],"recommendedNarratives":["problem-solution","persuasive-sales","golden-circle"],"recommendedTones":["persuasive","authoritative"],"tags":["argument","support","belief-change"],"id":"persuade"},{"$schema":"https://openpresentation.org/schema/opf-purpose/v1","name":"Educate","summary":"Teach a concept, process, product, or domain so the audience can use it correctly.","description":"Use when the primary job is learning. Structure around concepts, examples, practice, and checks for understanding rather than persuasion or reporting.","outcome":"The audience understands the material well enough to apply it.","successCriteria":["Definitions and examples are clear","Audience can apply the concept","Complexity builds progressively"],"recommendedNarratives":["educate","focus","company-intro"],"recommendedTones":["conversational","technical"],"tags":["learning","training","enablement"],"id":"educate"},{"$schema":"https://openpresentation.org/schema/opf-purpose/v1","name":"Report","summary":"Summarize performance, progress, or findings with enough context to interpret results.","description":"Use for business reviews, project updates, research summaries, and recurring operating cadences. Prioritize the metric, the movement, the reason, and the implication.","outcome":"The audience understands what happened, why it happened, and what it means.","successCriteria":["Key metrics are easy to scan","Variance and drivers are explained","Implications are explicit"],"recommendedNarratives":["qbr","business-review","status-update","survey-analysis"],"recommendedTones":["formal","technical"],"tags":["performance","progress","findings"],"id":"report"},{"$schema":"https://openpresentation.org/schema/opf-purpose/v1","name":"Pitch","summary":"Present an opportunity and ask for investment, approval, partnership, or sponsorship.","description":"Use when the deck needs to create interest and move a high-stakes audience toward backing the opportunity. Lead with the opportunity, prove credibility, and make the ask concrete.","outcome":"The audience agrees to invest, sponsor, approve, or continue the conversation.","successCriteria":["Opportunity is clear","Evidence builds confidence","Ask and next step are explicit"],"recommendedNarratives":["pitch-deck","venture-pitch","golden-circle"],"recommendedTones":["persuasive","authoritative","inspirational"],"tags":["fundraising","opportunity","ask"],"id":"pitch"},{"$schema":"https://openpresentation.org/schema/opf-purpose/v1","name":"Sell","summary":"Move a buyer or evaluator toward purchase, adoption, renewal, or expansion.","description":"Use for customer-facing decks where the goal is commercial movement. Focus on pain, value, proof, differentiation, and the next buying step.","outcome":"The buyer advances to the next step in the commercial process.","successCriteria":["Customer pain is named clearly","Value is tied to customer outcomes","Next commercial step is clear"],"recommendedNarratives":["persuasive-sales","problem-solution","challenge-resolution"],"recommendedTones":["persuasive","conversational"],"tags":["sales","customer","commercial"],"id":"sell"},{"$schema":"https://openpresentation.org/schema/opf-purpose/v1","name":"Plan","summary":"Establish a roadmap, operating plan, or sequence of actions with owners and next steps.","description":"Use when the deck should turn strategy into coordinated action. Make sequencing, ownership, dependencies, risks, and checkpoints visible.","outcome":"The audience understands the plan and accepts the next actions.","successCriteria":["Milestones and owners are clear","Dependencies and risks are visible","Next steps can be executed"],"recommendedNarratives":["project-proposal","capacity-planning","strategic-advisory"],"recommendedTones":["authoritative","technical"],"tags":["roadmap","execution","planning"],"id":"plan"}],"name":"Purposes","description":"Presentation purposes that state what a deck should achieve, with its outcome, success criteria, and the narratives and tones that fit.","category":"Purposes","routes":{"web":"https://www.pptx.gallery/purposes","api":"https://www.pptx.gallery/api/purposes.json"},"opfSchema":{"name":"purpose","url":"https://openpresentation.org/schema/opf-purpose/v1"},"lastResearched":"2026-09-22","note":"Presentation purposes resolve the OPF root purpose field. Moved from the OPF core catalog (spec/catalogs/purposes) so pptx.gallery publishes every default-catalog kind.","source":{"name":"@openpresentation/gallery","generated":true,"instruction":"Edit OPF records in packages/gallery of OpenPresentation/opf; edit presentation fields in data/catalog-display.json."}}