{
  "$schema": "https://openpresentation.org/schema/opf-catalog-index/v1",
  "kind": "narratives",
  "version": "1",
  "description": "Catalog of narrative templates available in the openpresentation.org catalog. Each entry is a lightweight summary; full beat definitions live in the per-template JSON files alongside this index. Entries are grouped by usage: foundational arcs first, then pitches, sales and GTM, strategy and consulting, storytelling, keynotes and inspiration, rhythm-of-business reviews, data-driven analyses, and workforce reviews.",
  "contentSha256": "437fa62f13b45cf1f0525339f217ec6178457ae58d8b03458ed126c1222f9e80",
  "records": [
    {
      "id": "problem-solution",
      "name": "Problem → Solution",
      "summary": "Classic business arc: name the pain, raise the stakes, present your fix, show how it works, prove it, ask.",
      "audienceFit": [
        "customers",
        "stakeholders",
        "executives",
        "internal-teams"
      ],
      "duration": {
        "min": 5,
        "max": 30
      },
      "tags": [
        "business",
        "sales",
        "general",
        "proposal"
      ],
      "file": "problem-solution.json"
    },
    {
      "id": "scqa",
      "name": "SCQA (Situation–Complication–Question–Answer)",
      "summary": "Minto's pyramid principle: surface the recommendation up front, then layer key arguments and supporting evidence beneath it.",
      "audienceFit": [
        "executives",
        "boards",
        "leadership-teams"
      ],
      "duration": {
        "min": 5,
        "max": 20
      },
      "tags": [
        "executive",
        "strategy",
        "consulting",
        "minto",
        "pyramid"
      ],
      "file": "scqa.json"
    },
    {
      "id": "pyramid-principle",
      "name": "Pyramid Principle",
      "summary": "Lead with your conclusion, then provide supporting logic. Respects audience time and attention.",
      "audienceFit": [
        "executive",
        "board",
        "time-pressed-decision-makers"
      ],
      "duration": {
        "min": 5,
        "max": 20
      },
      "tags": [
        "executive",
        "strategy",
        "deductive",
        "recommendation"
      ],
      "file": "pyramid-principle.json"
    },
    {
      "id": "situation-complication-resolution",
      "name": "Situation-Complication-Resolution",
      "summary": "McKinsey-style structure that builds tension before delivering insights.",
      "audienceFit": [
        "senior-leadership",
        "consultants",
        "strategy-teams"
      ],
      "duration": {
        "min": 5,
        "max": 20
      },
      "tags": [
        "strategy",
        "consulting",
        "minto",
        "recommendation"
      ],
      "file": "situation-complication-resolution.json"
    },
    {
      "id": "what-so-what-now-what",
      "name": "What-So What-Now What",
      "summary": "Concise framework that connects information to meaning to action. Perfect for executive audiences.",
      "audienceFit": [
        "executive",
        "senior-managers",
        "board"
      ],
      "duration": {
        "min": 5,
        "max": 15
      },
      "tags": [
        "executive",
        "briefing",
        "analytical",
        "action"
      ],
      "file": "what-so-what-now-what.json"
    },
    {
      "id": "strategic-narrative",
      "name": "Strategic Narrative",
      "summary": "Change-driven sales/founder arc: a tectonic shift creates winners and losers, and your product is the way to land in the winners' camp.",
      "audienceFit": [
        "customers",
        "prospects",
        "board",
        "investors",
        "executives"
      ],
      "duration": {
        "min": 10,
        "max": 30
      },
      "tags": [
        "strategic",
        "sales",
        "positioning",
        "category"
      ],
      "file": "strategic-narrative.json"
    },
    {
      "id": "golden-circle",
      "name": "Golden Circle (Why / How / What)",
      "summary": "Sinek's keynote arc: lead with belief, follow with method, finish with proof.",
      "audienceFit": [
        "customers",
        "employees",
        "general-audience",
        "press"
      ],
      "duration": {
        "min": 10,
        "max": 30
      },
      "tags": [
        "keynote",
        "brand",
        "mission",
        "sinek"
      ],
      "file": "golden-circle.json"
    },
    {
      "id": "conference-talk",
      "name": "Conference Talk",
      "summary": "Stage-talk arc for industry events: hook, promise, evidence, mechanism, application, recap.",
      "audienceFit": [
        "practitioners",
        "general-audience",
        "industry-peers"
      ],
      "duration": {
        "min": 15,
        "max": 45
      },
      "tags": [
        "talk",
        "conference",
        "keynote",
        "education"
      ],
      "file": "conference-talk.json"
    },
    {
      "id": "transformation-arc",
      "name": "Transformation Arc (Before / After / Bridge)",
      "summary": "Marketing-copy arc adapted for slides: paint the painful before, contrast the vivid after, deliver the bridge between them.",
      "audienceFit": [
        "customers",
        "prospects",
        "marketing-teams",
        "general-audience"
      ],
      "duration": {
        "min": 3,
        "max": 15
      },
      "tags": [
        "marketing",
        "copywriting",
        "pitch",
        "persuasive"
      ],
      "file": "transformation-arc.json"
    },
    {
      "id": "pitch-deck",
      "name": "Startup Pitch Deck",
      "summary": "Canonical investor-pitch arc drawn from Sequoia and YC templates; optimized for 10–20 minute meetings.",
      "audienceFit": [
        "investors",
        "venture-capitalists",
        "angels",
        "advisors"
      ],
      "duration": {
        "min": 10,
        "max": 20
      },
      "tags": [
        "startup",
        "fundraising",
        "pitch",
        "investor"
      ],
      "file": "pitch-deck.json"
    },
    {
      "id": "early-startup-pitch",
      "name": "Early-Stage Startup Pitch",
      "summary": "Seed and pre-seed pitch arc tuned for vision-heavy stories where revenue and traction are still thin.",
      "audienceFit": [
        "seed-investors",
        "angels",
        "advisors"
      ],
      "duration": {
        "min": 10,
        "max": 20
      },
      "tags": [
        "startup",
        "fundraising",
        "seed",
        "pitch"
      ],
      "file": "early-startup-pitch.json"
    },
    {
      "id": "venture-pitch",
      "name": "Venture Pitch",
      "summary": "Series A/B fundraising arc structured around the canonical investor questions.",
      "audienceFit": [
        "investors",
        "venture-capitalists",
        "series-a",
        "series-b"
      ],
      "duration": {
        "min": 10,
        "max": 30
      },
      "tags": [
        "startup",
        "fundraising",
        "pitch",
        "investor",
        "series-a"
      ],
      "file": "venture-pitch.json"
    },
    {
      "id": "persuasive-sales",
      "name": "Persuasive Sales",
      "summary": "Top-of-funnel sales arc anchored in market change, leading to your unique capabilities, supported by proof, ending with a clear ask.",
      "audienceFit": [
        "prospects",
        "customers",
        "buyers"
      ],
      "duration": {
        "min": 15,
        "max": 45
      },
      "tags": [
        "sales",
        "go-to-market",
        "outbound",
        "discovery"
      ],
      "file": "persuasive-sales.json"
    },
    {
      "id": "sparkline",
      "name": "Sparkline",
      "summary": "A tight comparison arc showing the transformation from an inferior state to a superior one, anchored by contrast.",
      "audienceFit": [
        "prospective-buyers",
        "skeptical-stakeholders",
        "evaluation-committees"
      ],
      "duration": {
        "min": 3,
        "max": 15
      },
      "tags": [
        "contrast",
        "transformation",
        "product",
        "roi"
      ],
      "file": "sparkline.json"
    },
    {
      "id": "company-intro",
      "name": "Company Intro",
      "summary": "Standard company-overview deck: who you are, what's distinctive, who you serve, why they win.",
      "audienceFit": [
        "prospects",
        "partners",
        "press",
        "candidates"
      ],
      "duration": {
        "min": 10,
        "max": 30
      },
      "tags": [
        "overview",
        "go-to-market",
        "marketing",
        "intro"
      ],
      "file": "company-intro.json"
    },
    {
      "id": "marketing-strategy",
      "name": "Marketing Strategy",
      "summary": "Comprehensive go-to-market strategy arc structured around the 4Ps; for category launches and annual plans.",
      "audienceFit": [
        "marketing-leaders",
        "executives",
        "cross-functional-partners"
      ],
      "duration": {
        "min": 30,
        "max": 60
      },
      "tags": [
        "go-to-market",
        "marketing",
        "strategy",
        "planning"
      ],
      "file": "marketing-strategy.json"
    },
    {
      "id": "product-launch",
      "name": "Product Launch",
      "summary": "Persuasive launch arc: brand, promise, conflict, stakes, reveal, raised stakes, sell, call to action.",
      "audienceFit": [
        "customers",
        "press",
        "general-audience",
        "partners"
      ],
      "duration": {
        "min": 15,
        "max": 45
      },
      "tags": [
        "startup",
        "launch",
        "marketing",
        "keynote"
      ],
      "file": "product-launch.json"
    },
    {
      "id": "strategic-advisory",
      "name": "Strategic Advisory",
      "summary": "Consulting-style advisory deck applying Minto's pyramid: title, SCQ, answer, three argued points, summary.",
      "audienceFit": [
        "executives",
        "boards",
        "leadership-teams",
        "clients"
      ],
      "duration": {
        "min": 15,
        "max": 45
      },
      "tags": [
        "consulting",
        "advisory",
        "strategy",
        "minto"
      ],
      "file": "strategic-advisory.json"
    },
    {
      "id": "challenge-resolution",
      "name": "Challenge → Resolution",
      "summary": "Identify a current business challenge, trace its origins, and recommend an actionable resolution.",
      "audienceFit": [
        "executives",
        "managers",
        "stakeholders",
        "internal-teams"
      ],
      "duration": {
        "min": 10,
        "max": 30
      },
      "tags": [
        "management",
        "strategy",
        "consulting",
        "advisory"
      ],
      "file": "challenge-resolution.json"
    },
    {
      "id": "project-proposal",
      "name": "Project Proposal",
      "summary": "Internal proposal arc for greenlighting a project: hook, problem, idea, benefits, justification, plan, timeline, risks, outlook, ask.",
      "audienceFit": [
        "executives",
        "sponsors",
        "managers",
        "internal-teams"
      ],
      "duration": {
        "min": 15,
        "max": 45
      },
      "tags": [
        "management",
        "proposal",
        "internal",
        "planning"
      ],
      "file": "project-proposal.json"
    },
    {
      "id": "vision-roadmap",
      "name": "Vision to Roadmap",
      "summary": "Connects a compelling long-term vision to near-term executable plans, bridging aspiration and action.",
      "audienceFit": [
        "leadership-teams",
        "board",
        "product-and-strategy-teams",
        "all-hands"
      ],
      "duration": {
        "min": 15,
        "max": 45
      },
      "tags": [
        "strategy",
        "roadmap",
        "planning",
        "vision"
      ],
      "file": "vision-roadmap.json"
    },
    {
      "id": "failure-analysis",
      "name": "Failure Analysis",
      "summary": "Walk through what went wrong, why, and what changes — a structured post-mortem for stakeholder reviews.",
      "audienceFit": [
        "leadership",
        "customers",
        "stakeholders",
        "partners"
      ],
      "duration": {
        "min": 15,
        "max": 45
      },
      "tags": [
        "postmortem",
        "incident",
        "review",
        "accountability"
      ],
      "file": "failure-analysis.json"
    },
    {
      "id": "star-method",
      "name": "STAR Method",
      "summary": "Results-focused framework that demonstrates impact through concrete examples.",
      "audienceFit": [
        "hr-and-talent",
        "performance-reviewers",
        "award-committees"
      ],
      "duration": {
        "min": 5,
        "max": 15
      },
      "tags": [
        "case-study",
        "proof",
        "results",
        "retrospective"
      ],
      "file": "star-method.json"
    },
    {
      "id": "classic-story",
      "name": "Classic Story",
      "summary": "Movie-style narrative arc applied to any topic: open the scene, introduce the villain, raise the stakes, send in the hero, deliver the plan, close with hope.",
      "audienceFit": [
        "general-audience",
        "customers",
        "internal-teams"
      ],
      "duration": {
        "min": 5,
        "max": 30
      },
      "tags": [
        "storytelling",
        "general",
        "engagement"
      ],
      "file": "classic-story.json"
    },
    {
      "id": "heros-journey",
      "name": "Hero's Journey",
      "summary": "Storytelling framework that takes the audience on an emotional journey of change and growth.",
      "audienceFit": [
        "general-public",
        "employees",
        "community"
      ],
      "duration": {
        "min": 5,
        "max": 20
      },
      "tags": [
        "storytelling",
        "brand",
        "change",
        "emotional"
      ],
      "file": "heros-journey.json"
    },
    {
      "id": "business-narrative",
      "name": "Business Narrative",
      "summary": "Tell a business strategy or solution as a story: setting, challenge, tension, hero, plan, outcome.",
      "audienceFit": [
        "internal-teams",
        "leadership",
        "cross-functional-partners"
      ],
      "duration": {
        "min": 10,
        "max": 30
      },
      "tags": [
        "management",
        "storytelling",
        "internal",
        "strategy"
      ],
      "file": "business-narrative.json"
    },
    {
      "id": "change-story",
      "name": "Change Story",
      "summary": "A change management narrative that addresses the emotional and rational objections employees face when asked to change.",
      "audienceFit": [
        "employees",
        "team-leads",
        "cross-functional-teams"
      ],
      "duration": {
        "min": 15,
        "max": 45
      },
      "tags": [
        "change-management",
        "transformation",
        "internal",
        "alignment"
      ],
      "file": "change-story.json"
    },
    {
      "id": "rags-to-riches",
      "name": "Rags to Riches",
      "summary": "Underdog journey from initial failure to eventual success — for founder stories and brand stories where the lesson is grit.",
      "audienceFit": [
        "general-audience",
        "customers",
        "press",
        "candidates"
      ],
      "duration": {
        "min": 5,
        "max": 20
      },
      "tags": [
        "storytelling",
        "founder",
        "brand",
        "inspirational"
      ],
      "file": "rags-to-riches.json"
    },
    {
      "id": "underdog-victory",
      "name": "Underdog Victory",
      "summary": "Story arc of someone or something overlooked who triumphs in the end — for founder narratives and team-building decks.",
      "audienceFit": [
        "general-audience",
        "internal-teams",
        "candidates"
      ],
      "duration": {
        "min": 5,
        "max": 20
      },
      "tags": [
        "storytelling",
        "inspirational",
        "founder",
        "team"
      ],
      "file": "underdog-victory.json"
    },
    {
      "id": "survival-story",
      "name": "Survival Story",
      "summary": "Narrative arc of overcoming adversity through determination — for brand stories and leadership talks where the lesson lives in the comeback.",
      "audienceFit": [
        "general-audience",
        "internal-teams",
        "press"
      ],
      "duration": {
        "min": 10,
        "max": 30
      },
      "tags": [
        "storytelling",
        "inspirational",
        "founder",
        "comeback"
      ],
      "file": "survival-story.json"
    },
    {
      "id": "educate",
      "name": "Educate",
      "summary": "Engaging-explainer arc inspired by Mary Roach: surprise, evidence, anecdote, scrutiny, memorable insight.",
      "audienceFit": [
        "general-audience",
        "students",
        "practitioners"
      ],
      "duration": {
        "min": 15,
        "max": 45
      },
      "tags": [
        "keynote",
        "education",
        "explainer",
        "science"
      ],
      "file": "educate.json"
    },
    {
      "id": "persuade",
      "name": "Persuade",
      "summary": "Argument-driven keynote arc inspired by Ken Robinson: grip, challenge, story, statistic, revelation, proposal, question.",
      "audienceFit": [
        "general-audience",
        "policymakers",
        "industry-peers"
      ],
      "duration": {
        "min": 15,
        "max": 30
      },
      "tags": [
        "keynote",
        "persuasive",
        "advocacy",
        "talk"
      ],
      "file": "persuade.json"
    },
    {
      "id": "reveal",
      "name": "Reveal",
      "summary": "Insight-driven keynote arc inspired by Amy Cuddy: connect through story, ground in research, advise, demonstrate authenticity.",
      "audienceFit": [
        "general-audience",
        "academics",
        "professionals"
      ],
      "duration": {
        "min": 15,
        "max": 25
      },
      "tags": [
        "keynote",
        "research",
        "talk",
        "inspirational"
      ],
      "file": "reveal.json"
    },
    {
      "id": "justice",
      "name": "Justice",
      "summary": "Advocacy arc inspired by 'I Have a Dream': inequality, dream, urgency, unity, call to action, hope.",
      "audienceFit": [
        "general-audience",
        "advocates",
        "policymakers",
        "community"
      ],
      "duration": {
        "min": 10,
        "max": 30
      },
      "tags": [
        "inspirational",
        "advocacy",
        "movement",
        "keynote"
      ],
      "file": "justice.json"
    },
    {
      "id": "innovation",
      "name": "Innovation",
      "summary": "Keynote-style product reveal inspired by Steve Jobs's 2007 iPhone launch: stage, reveal, demonstrate, wow, differentiate, recategorize.",
      "audienceFit": [
        "customers",
        "press",
        "developers",
        "general-audience"
      ],
      "duration": {
        "min": 20,
        "max": 60
      },
      "tags": [
        "inspirational",
        "keynote",
        "launch",
        "product"
      ],
      "file": "innovation.json"
    },
    {
      "id": "focus",
      "name": "Focus",
      "summary": "Long-term, principle-driven business arc inspired by Bezos's 1997 shareholder letter: focus, performance, framework, discipline.",
      "audienceFit": [
        "shareholders",
        "leadership",
        "all-hands",
        "board"
      ],
      "duration": {
        "min": 20,
        "max": 45
      },
      "tags": [
        "inspirational",
        "leadership",
        "principles",
        "all-hands"
      ],
      "file": "focus.json"
    },
    {
      "id": "qbr",
      "name": "Quarterly Business Review",
      "summary": "Standard internal QBR arc: recap, performance, wins, challenges, insights, plan, risks, asks.",
      "audienceFit": [
        "leadership",
        "executives",
        "cross-functional-partners"
      ],
      "duration": {
        "min": 30,
        "max": 90
      },
      "tags": [
        "internal",
        "review",
        "operations",
        "reporting"
      ],
      "file": "qbr.json"
    },
    {
      "id": "business-review",
      "name": "Business Review",
      "summary": "Full-loop review of recent activities — closer to a customer-facing or partner-facing relationship review than a status update.",
      "audienceFit": [
        "customers",
        "partners",
        "stakeholders",
        "leadership"
      ],
      "duration": {
        "min": 30,
        "max": 90
      },
      "tags": [
        "customer-relationship",
        "review",
        "operations"
      ],
      "file": "business-review.json"
    },
    {
      "id": "board-meeting",
      "name": "Board Meeting",
      "summary": "Comprehensive board update covering CEO commentary, key metrics, financials, functional updates, and forward-looking topics.",
      "audienceFit": [
        "board",
        "directors",
        "executives",
        "investors"
      ],
      "duration": {
        "min": 60,
        "max": 180
      },
      "tags": [
        "rhythm-of-business",
        "board",
        "governance",
        "executive"
      ],
      "file": "board-meeting.json"
    },
    {
      "id": "weekly-progress",
      "name": "Weekly Progress",
      "summary": "Tight rhythm-of-business arc for weekly progress reports — designed for fifteen-to-thirty-minute team check-ins.",
      "audienceFit": [
        "managers",
        "teams",
        "cross-functional-partners"
      ],
      "duration": {
        "min": 15,
        "max": 30
      },
      "tags": [
        "rhythm-of-business",
        "weekly",
        "internal",
        "operations"
      ],
      "file": "weekly-progress.json"
    },
    {
      "id": "status-update",
      "name": "Status Update",
      "summary": "Concise progress-report arc for keeping a stakeholder informed: headline, brief, progress, results, plan, feedback.",
      "audienceFit": [
        "stakeholders",
        "managers",
        "customers",
        "executives"
      ],
      "duration": {
        "min": 5,
        "max": 15
      },
      "tags": [
        "reporting",
        "operations",
        "customer-relationship",
        "weekly"
      ],
      "file": "status-update.json"
    },
    {
      "id": "performance-review",
      "name": "Performance Review",
      "summary": "Analytical review of individual, team, or company performance grounded in metrics and adjustments for the next period.",
      "audienceFit": [
        "leadership",
        "managers",
        "teams"
      ],
      "duration": {
        "min": 20,
        "max": 60
      },
      "tags": [
        "data-driven",
        "review",
        "operations",
        "metrics"
      ],
      "file": "performance-review.json"
    },
    {
      "id": "survey-analysis",
      "name": "Survey Analysis",
      "summary": "Structured walk-through of survey results: topic, executive summary, methodology, findings, analysis, implications, recommendations.",
      "audienceFit": [
        "executives",
        "researchers",
        "stakeholders",
        "marketing-teams"
      ],
      "duration": {
        "min": 20,
        "max": 60
      },
      "tags": [
        "data-driven",
        "research",
        "insights",
        "voice-of-customer"
      ],
      "file": "survey-analysis.json"
    },
    {
      "id": "trend-analysis",
      "name": "Trend Analysis",
      "summary": "Identify and discuss data-driven patterns to understand performance and forecast what's next.",
      "audienceFit": [
        "executives",
        "analysts",
        "leadership"
      ],
      "duration": {
        "min": 15,
        "max": 45
      },
      "tags": [
        "data-driven",
        "forecasting",
        "strategy",
        "analysis"
      ],
      "file": "trend-analysis.json"
    },
    {
      "id": "data-story",
      "name": "Data Story",
      "summary": "A data-first narrative that builds from evidence to insight to action, ideal for analysts and data-driven teams.",
      "audienceFit": [
        "data-teams",
        "operations-and-finance",
        "product-managers",
        "analytics-stakeholders"
      ],
      "duration": {
        "min": 10,
        "max": 30
      },
      "tags": [
        "analytics",
        "data",
        "insight",
        "recommendation"
      ],
      "file": "data-story.json"
    },
    {
      "id": "employee-review",
      "name": "Employee Review",
      "summary": "Constructive performance-review arc that recognizes work, gives candid feedback, and sets growth goals together.",
      "audienceFit": [
        "employee",
        "manager",
        "hr-partner"
      ],
      "duration": {
        "min": 30,
        "max": 60
      },
      "tags": [
        "workforce",
        "hr",
        "review",
        "manager"
      ],
      "file": "employee-review.json"
    },
    {
      "id": "performance-improvement-plan",
      "name": "Performance Improvement Plan",
      "summary": "Structured PIP arc that helps a struggling employee see expectations, understand the gap, and walk a credible improvement path.",
      "audienceFit": [
        "employee",
        "manager",
        "hr-partner"
      ],
      "duration": {
        "min": 30,
        "max": 60
      },
      "tags": [
        "workforce",
        "hr",
        "performance",
        "manager"
      ],
      "file": "performance-improvement-plan.json"
    },
    {
      "id": "capacity-planning",
      "name": "Capacity Planning",
      "summary": "Workforce and operational capacity-planning arc: kickoff, urgency, current state, projection, tactics, implementation, revision.",
      "audienceFit": [
        "leadership",
        "operations",
        "hr-partners",
        "finance"
      ],
      "duration": {
        "min": 20,
        "max": 45
      },
      "tags": [
        "workforce",
        "operations",
        "planning",
        "resource-management"
      ],
      "file": "capacity-planning.json"
    }
  ]
}