Overview

The best sales decks don't talk about features — they talk about the customer's problem and how you solve it. The pptx.dev API includes a persuasive-sales narrative designed around this principle.

The Persuasive Sales Structure

The persuasive-sales narrative generates slides that follow a proven flow:

1. Problem — describe the customer's pain in their language
2. Solution — explain how your offering uniquely solves it

Building a Complete Sales Deck

{
  "$schema": "https://openpresentation.org/schema/opf/v1",
  "name": "Acme for Enterprise Teams",
  "slides": [
    {
      "layout": "title-center",
      "title": "Stop Wasting 6 Hours Per Week on Reports",
      "subtitle": "How Acme automates your quarterly reporting",
      "design": {
        "titleAlignment": "center"
      }
    },
    {
      "layout": "text-2x-left",
      "title": "The Problem",
      "blocks": [
        {
          "text": "Manual Report Building\n\nYour team spends 6+ hours per week copying data into PowerPoint. Every quarter, it's worse."
        },
        {
          "text": "Inconsistent Quality\n\nDifferent people, different templates, different formats. Your brand looks fragmented."
        }
      ]
    },
    {
      "layout": "list-3x-title-center",
      "title": "The Solution",
      "blocks": [
        {
          "items": [
            {
              "text": "One API Call",
              "description": "Feed your data in, get a branded .pptx out. No manual formatting."
            }
          ]
        },
        {
          "items": [
            {
              "text": "Always On-Brand",
              "description": "Color schemes, fonts, and layouts locked to your brand guidelines."
            }
          ]
        },
        {
          "items": [
            {
              "text": "Fully Editable",
              "description": "Native PowerPoint output. Your team can still tweak anything."
            }
          ]
        }
      ],
      "design": {
        "titleAlignment": "center",
        "contentAlignment": "center"
      }
    },
    {
      "layout": "number-3x-title-center",
      "title": "Results Our Customers See",
      "blocks": [
        {
          "metric": {
            "value": "90%",
            "label": "Less time on reports"
          }
        },
        {
          "metric": {
            "value": "100%",
            "label": "Brand consistency"
          }
        },
        {
          "metric": {
            "value": "3x",
            "label": "More reports shipped"
          }
        }
      ],
      "design": {
        "titleAlignment": "center",
        "contentAlignment": "center"
      }
    },
    {
      "layout": "text-1x-center",
      "title": "Ready to Save 6 Hours a Week?",
      "text": "Start your free trial at pptx.dev — no credit card required.",
      "design": {
        "contentAlignment": "center"
      }
    }
  ],
  "narrative": "persuasive-sales",
  "design": {
    "colorScheme": "burnt-orange",
    "fontScheme": "segoe-ui"
  },
  "catalogs": {
    "layouts": {
      "records": [
        {
          "$schema": "https://openpresentation.org/schema/opf-layout/v1",
          "id": "title-center",
          "name": "Title Center",
          "placeholders": [
            {
              "type": "title"
            },
            {
              "type": "subtitle"
            }
          ]
        },
        {
          "$schema": "https://openpresentation.org/schema/opf-layout/v1",
          "id": "text-2x-left",
          "name": "Text 2x Left",
          "placeholders": [
            {
              "type": "text"
            },
            {
              "type": "text"
            }
          ],
          "composition": {
            "mode": "row"
          }
        },
        {
          "$schema": "https://openpresentation.org/schema/opf-layout/v1",
          "id": "list-3x-title-center",
          "name": "List 3x Title Center",
          "placeholders": [
            {
              "type": "title"
            },
            {
              "type": "list"
            },
            {
              "type": "list"
            },
            {
              "type": "list"
            }
          ],
          "composition": {
            "mode": "row"
          }
        },
        {
          "$schema": "https://openpresentation.org/schema/opf-layout/v1",
          "id": "number-3x-title-center",
          "name": "Number 3x Title Center",
          "placeholders": [
            {
              "type": "title"
            },
            {
              "type": "metric"
            },
            {
              "type": "metric"
            },
            {
              "type": "metric"
            }
          ],
          "composition": {
            "mode": "row"
          }
        },
        {
          "$schema": "https://openpresentation.org/schema/opf-layout/v1",
          "id": "text-1x-center",
          "name": "Text 1x Center",
          "placeholders": [
            {
              "type": "text"
            }
          ]
        }
      ]
    }
  }
}

Tips for Sales Decks

1. Open with the problem, not your product. The prospect needs to feel understood before they will listen to your solution.
2. Use numbers. Quantify the pain ("6 hours/week") and the result ("90% less time").
3. Keep it under 8 slides. Sales decks compete for attention spans measured in minutes.
4. End with a clear CTA. One next step, not three.
5. Use warm color schemes like burnt-orange or bold-red for energy and urgency.

Next Steps

• Explore other narrative structures
• Add proof with chart slides
• Browse color schemes for brand matching