Layout Pattern

Persona Grid

Grid of customer personas with attributes, needs, and priorities. Grounds strategy in real users.

PersonasSegmentsCustomers

How to Use It

Persona slides turn abstract talk about "the customer" into specific, nameable humans. Use a 3-4 column grid. Per persona: headshot or avatar, name plus role, demographics, top 3 needs or jobs-to-be-done, and one revealing quote. Keep them comparable - same structure per card makes the differences pop. Use in strategy reviews, product planning, and go-to-market alignment. If you cannot describe real differences between personas, you do not have segments - you have one persona.

Content Zones

TitleSlide title

BodyPrimary content

OPF Config

layouts:persona-grid

Open Presentation Format

{
  "$schema": "https://pptx.dev/schema/opf/v1",
  "version": "1.0",
  "meta": {
    "title": "PPTX.gallery — layouts/persona-grid"
  },
  "design": {},
  "slides": [
    {
      "id": "gallery-preview-1",
      "layout": "persona-grid",
      "elements": []
    }
  ]
}

Open in OPF Playground

Preview this config live at pptx.dev/playground.

View registry.json