Customer

{
  "$schema": "https://openpresentation.org/schema/opf/v1",
  "name": "PPTX.gallery — audiences/customer",
  "description": "End customers receiving product demos, onboarding presentations, or business reviews.",
  "audience": [
    "customer"
  ],
  "narrative": "heros-journey",
  "tone": "casual",
  "takeaway": "End customers receiving product demos, onboarding presentations, or business reviews.",
  "tags": [
    "gallery:audiences/customer"
  ],
  "design": {
    "colorScheme": "deep-purple"
  },
  "slides": [
    {
      "id": "gallery-preview-1",
      "layout": "image-beside",
      "title": "Customer",
      "subtitle": "End customers receiving product demos, onboarding presentations, or business reviews."
    }
  ],
  "catalogs": {
    "default": {
      "source": "https://www.pptx.gallery",
      "narratives": {
        "heros-journey": {
          "name": "Hero's Journey",
          "summary": "Storytelling framework that takes the audience on an emotional journey of change and growth.",
          "description": "A storytelling framework that takes the audience on an emotional journey of change and growth. Show where things started, the obstacle that forced a change, the path taken and the obstacles overcome, the turning point, and the improved reality with the lessons it taught. The tone is narrative: it builds an emotional arc and invites the audience to identify with the protagonist, whether that is a customer, a team, or the company itself. Best for case studies, brand stories, and change management; typical decks run 5-10 slides (brand story, startup pitch, culture deck, change story).",
          "audienceFit": [
            "general-public",
            "employees",
            "community"
          ],
          "duration": {
            "min": 5,
            "max": 20
          },
          "tags": [
            "storytelling",
            "brand",
            "change",
            "emotional"
          ],
          "beats": [
            {
              "id": "status-quo",
              "name": "Status Quo",
              "description": "Establish the starting point. What was normal life like before the challenge?",
              "instructions": "Establish the starting world before change.",
              "type": "image",
              "layout": "image"
            },
            {
              "id": "challenge",
              "name": "Challenge",
              "description": "Introduce the disruption or opportunity that demanded change.",
              "instructions": "Introduce the disruption that makes change necessary.",
              "type": "text",
              "layout": "text"
            },
            {
              "id": "journey",
              "name": "Journey",
              "description": "Walk through the process of transformation. Include obstacles overcome.",
              "instructions": "Walk through the path, obstacles, and choices.",
              "type": "timeline",
              "layout": "timeline"
            },
            {
              "id": "transformation",
              "name": "Transformation",
              "description": "Show the pivotal moment or insight that changed everything.",
              "instructions": "Show the turning point that changes the outcome.",
              "type": "text",
              "layout": "two-column"
            },
            {
              "id": "new-reality",
              "name": "New Reality",
              "description": "Reveal the improved state and the lessons that will benefit your audience.",
              "instructions": "Reveal the improved state and lesson learned.",
              "type": "text",
              "layout": "two-column"
            }
          ]
        }
      },
      "audiences": {
        "customer": {
          "name": "Customer",
          "summary": "End customers receiving product demos, onboarding presentations, or business reviews.",
          "description": "Customers receiving product demos, onboarding, or business reviews. Speak in their language, focus on the value they realize, keep visuals simple, and use strong product screenshots. Keep chart density low; 10-20 slides.",
          "seniority": "mixed",
          "technicalFluency": "mixed",
          "decisionPower": "decision-maker",
          "attentionBudgetMinutes": 30,
          "recommendedNarratives": [
            "heros-journey",
            "problem-solution"
          ],
          "recommendedTones": [
            "casual",
            "persuasive",
            "conversational"
          ],
          "tags": [
            "external",
            "customer",
            "product"
          ]
        }
      },
      "tones": {
        "casual": {
          "name": "Casual",
          "summary": "Warm, plain-spoken voice for internal updates and customer storytelling.",
          "description": "Friendly and direct. Use first- and second-person freely; favor short sentences and contractions. Numbers are still welcome — they just sit alongside human-scale framing rather than leading.",
          "voiceCues": [
            "Use first and second person.",
            "Use contractions ('we're', 'it's', 'don't').",
            "Favor short sentences and active voice.",
            "Frame metrics with a human-scale anchor when possible."
          ],
          "avoid": [
            "Stiff corporate jargon.",
            "Long compound sentences.",
            "Overuse of superlatives.",
            "Bureaucratic passive voice."
          ],
          "samplePhrases": [
            "We shipped the new dashboard last week, and customers are already moving over.",
            "Here's where we ended up on hiring this quarter.",
            "It's been a busy month — here's the recap."
          ],
          "recommendedNarratives": [
            "weekly-progress",
            "status-update",
            "company-intro",
            "focus"
          ],
          "tags": [
            "internal",
            "warm",
            "conversational"
          ]
        }
      },
      "colorSchemes": {
        "deep-purple": {
          "name": "Deep Purple",
          "accent1": "#6A1B9A",
          "accent2": "#7B1FA2",
          "accent3": "#8E24AA",
          "accent4": "#9C27B0",
          "accent5": "#AB47BC",
          "accent6": "#4A148C",
          "dark1": "#000000",
          "dark2": "#2B0B3E",
          "followedHyperlink": "#6A1B9A",
          "hyperlink": "#4A148C",
          "light1": "#FFFFFF",
          "light2": "#F8F2FC",
          "summary": "Purple-led palette for innovation and premium positioning.",
          "description": "A focused purple palette for decks that need to feel creative, distinctive, and premium.",
          "tags": [
            "innovative",
            "creative",
            "premium",
            "distinctive",
            "modern"
          ]
        }
      },
      "layouts": {
        "image-beside": {
          "name": "Image beside",
          "summary": "A picture or video beside text.",
          "tags": [
            "Visuals"
          ],
          "direction": "column",
          "regions": [
            {
              "name": "title"
            },
            {
              "direction": "row",
              "regions": [
                {
                  "name": "media",
                  "accepts": [
                    "image",
                    "video"
                  ],
                  "role": "media",
                  "flow": "none",
                  "anchor": "middle"
                },
                {
                  "name": "body",
                  "accepts": [
                    "text",
                    "list",
                    "metric",
                    "quote",
                    "group"
                  ],
                  "role": "primary",
                  "flow": "auto",
                  "anchor": "middle"
                }
              ]
            }
          ],
          "description": "Explain a visual alongside its supporting text. Use the text to direct attention to the meaningful parts of the image.",
          "preview": {
            "vectorSrc": "https://www.pptx.gallery/layout-previews/image-beside.svg"
          },
          "design": {
            "imageFit": "contain"
          }
        }
      }
    }
  }
}