Purposes

Decide What the Deck Is For

Purpose is an OPF catalog choice for the root purpose field. Use these records to state the outcome a deck must reach, how to tell it worked, and which narratives and tones usually get it there.

Purpose

Inform

criteria

arcs

The audience understands the situation and can repeat the important facts.

Success criterion

Audience can summarize the key facts

Inform

Give the audience clear context, facts, or status without asking for a decision.

inform3 success criteria

Editor Inspector

Purpose

Drive a Decision

criteria

arcs

The audience makes or authorizes a clear decision.

Success criterion

Decision owner understands the options

Drive a Decision

Frame options, evidence, tradeoffs, and a recommendation so the audience can choose.

decide3 success criteria

Editor Inspector

Purpose

Align

criteria

arcs

Stakeholders leave with the same priorities and operating assumptions.

Success criterion

Teams agree on priorities

Align

Create shared understanding and commitment across people who need to move together.

align3 success criteria

Editor Inspector

Purpose

Persuade

criteria

arcs

The audience accepts the argument or supports the recommendation.

Success criterion

Main thesis is memorable

Persuade

Change belief or win support for a specific argument, idea, or recommendation.

persuade3 success criteria

Editor Inspector

Purpose

Educate

criteria

arcs

The audience understands the material well enough to apply it.

Success criterion

Definitions and examples are clear

Educate

Teach a concept, process, product, or domain so the audience can use it correctly.

educate3 success criteria

Editor Inspector

Purpose

Report

criteria

arcs

The audience understands what happened, why it happened, and what it means.

Success criterion

Key metrics are easy to scan

Report

Summarize performance, progress, or findings with enough context to interpret results.

report3 success criteria

Editor Inspector

Purpose

Pitch

criteria

arcs

The audience agrees to invest, sponsor, approve, or continue the conversation.

Success criterion

Opportunity is clear

Pitch

Present an opportunity and ask for investment, approval, partnership, or sponsorship.

pitch3 success criteria

Editor Inspector

Purpose

Sell

criteria

arcs

The buyer advances to the next step in the commercial process.

Success criterion

Customer pain is named clearly

Sell

Move a buyer or evaluator toward purchase, adoption, renewal, or expansion.

sell3 success criteria

Editor Inspector

Purpose

Plan

criteria

arcs

The audience understands the plan and accepts the next actions.

Success criterion

Milestones and owners are clear

Plan

Establish a roadmap, operating plan, or sequence of actions with owners and next steps.

plan3 success criteria

Editor Inspector

Purpose Records Carry the Goal of the Deck

Outcome

One sentence that says what the audience should know, decide, or do afterward.

Success criteria

Observable signs that the deck did its job, usable as a review checklist.

Narratives and tones

Story structures and voices that usually fit the purpose, linked to their catalog pages.