OPF Audience
Executive
C-suite and senior leaders deciding on strategy, ROI, and big-picture outcomes with very little time. Lead with the conclusion and keep to one insight per slide; set the key numbers in bold type and use as few bullet points as possible. Keep chart density low and the deck to 10-15 slides at most.
executivedecision makerlow density
Audience
Executive
decision maker · 30 min
formal
authoritative
Density
low
Seniority
C-suite
Technical Fluency
Medium
Decision Power
Decision Maker
Attention Budget
30 minutes
Recommended Tones
Formal, Authoritative, Persuasive
Slide Count
10-15 slides maximum
Industry Fit
All industries
Design Principles
1
One insight per slide
2
Lead with the conclusion
3
Bold typography for key numbers
4
Minimal bullet points
Recommended Companions
OPF Config
audiences:executiveOPF JSON
{
"$schema": "https://openpresentation.org/schema/opf/v1",
"name": "PPTX.gallery — audiences/executive",
"description": "C-suite and senior leadership focused on strategic decisions, ROI, and big-picture outcomes. Highly time-constrained.",
"audience": [
"executive"
],
"narrative": "pyramid-principle",
"tone": "formal",
"takeaway": "C-suite and senior leadership focused on strategic decisions, ROI, and big-picture outcomes. Highly time-constrained.",
"tags": [
"gallery:audiences/executive"
],
"design": {
"colorScheme": "slate-gray"
},
"slides": [
{
"id": "gallery-preview-1",
"layout": "text",
"title": "Executive",
"subtitle": "C-suite and senior leadership focused on strategic decisions, ROI, and big-picture outcomes. Highly time-constrained."
}
],
"catalogs": {
"default": {
"source": "https://www.pptx.gallery",
"narratives": {
"pyramid-principle": {
"name": "Pyramid Principle",
"summary": "Lead with your conclusion, then provide supporting logic. Respects audience time and attention.",
"description": "Lead with the conclusion, then provide the supporting logic. State the main recommendation up front, follow with three or four arguments that support it, then back each argument with data and examples. The tone is deductive: conclusion first, reasoning second, so the audience never waits for the point. Best for executive presentations, recommendations, and time-constrained settings; typical decks run 3-8 slides (consulting recommendation, investment thesis, strategic options analysis).",
"audienceFit": [
"executive",
"board",
"time-pressed-decision-makers"
],
"duration": {
"min": 5,
"max": 20
},
"tags": [
"executive",
"strategy",
"deductive",
"recommendation"
],
"beats": [
{
"id": "answer-first",
"name": "Answer First",
"description": "Lead with your main point or recommendation. Don't make executives wait for it.",
"instructions": "Lead with the conclusion or recommendation.",
"type": "text",
"layout": "statement"
},
{
"id": "key-arguments",
"name": "Key Arguments",
"description": "Provide 3-4 supporting reasons that logically support your answer.",
"instructions": "Group the main reasons supporting the answer.",
"type": "text",
"layout": "pillars"
},
{
"id": "supporting-evidence",
"name": "Supporting Evidence",
"description": "Back each argument with data, examples, or proof points.",
"instructions": "Back each argument with verifiable proof.",
"type": "chart",
"layout": "chart"
}
]
}
},
"audiences": {
"executive": {
"name": "Executive",
"summary": "C-suite and senior leadership focused on strategic decisions, ROI, and big-picture outcomes. Highly time-constrained.",
"description": "C-suite and senior leaders deciding on strategy, ROI, and big-picture outcomes with very little time. Lead with the conclusion and keep to one insight per slide; set the key numbers in bold type and use as few bullet points as possible. Keep chart density low and the deck to 10-15 slides at most.",
"seniority": "c-suite",
"technicalFluency": "medium",
"decisionPower": "decision-maker",
"attentionBudgetMinutes": 30,
"recommendedNarratives": [
"pyramid-principle",
"situation-complication-resolution"
],
"recommendedTones": [
"formal",
"authoritative",
"persuasive"
],
"tags": [
"leadership",
"decision-making"
]
}
},
"tones": {
"formal": {
"name": "Formal",
"summary": "Polished, restrained voice for board, investor, and regulator audiences.",
"description": "Authoritative without being cold. Use third-person constructions, full sentences, and concrete numbers. Avoid hedges and humor that depend on shared in-jokes; rely on clarity and precision to land.",
"voiceCues": [
"Use third person and the corporate 'we' sparingly.",
"Lead with the recommendation, then evidence.",
"Quote concrete numbers; avoid round-tripping ranges.",
"Prefer full sentences to bullet fragments on key claims."
],
"avoid": [
"Slang, idioms, or in-jokes.",
"Hedging language ('maybe', 'sort of', 'I think').",
"Marketing superlatives ('world-class', 'best-in-class').",
"Excessive emoji or exclamation points."
],
"samplePhrases": [
"Q4 revenue grew 18% year over year, led by enterprise expansion.",
"We recommend approving the Series B raise at $30M.",
"Net retention was 124%; gross retention was 96%."
],
"recommendedNarratives": [
"board-meeting",
"qbr",
"scqa",
"strategic-narrative"
],
"tags": [
"business",
"executive",
"formal"
]
}
},
"colorSchemes": {
"slate-gray": {
"name": "Slate Gray",
"accent1": "#9E9E9E",
"accent2": "#424242",
"accent3": "#616161",
"accent4": "#757575",
"accent5": "#9E9E9E",
"accent6": "#212121",
"dark1": "#000000",
"dark2": "#1B1B1B",
"followedHyperlink": "#424242",
"hyperlink": "#212121",
"light1": "#FFFFFF",
"light2": "#F8F8F8",
"summary": "Neutral gray palette for understated executive communication.",
"description": "A disciplined gray scale with strong neutral contrast. Use it when the content should feel calm, mature, and analytical.",
"tags": [
"neutral",
"minimal",
"mature",
"analytical",
"restrained"
]
}
},
"layouts": {
"text": {
"name": "Text",
"summary": "Prose. Several blocks sit side by side when short and stack when long.",
"tags": [
"Text"
],
"direction": "column",
"regions": [
{
"name": "title"
},
{
"name": "body",
"accepts": [
"text",
"list",
"quote",
"code",
"group"
],
"role": "primary",
"flow": "auto"
}
],
"description": "Explain one idea in continuous prose. Use paragraphs or flowing blocks for detail that needs to be read in sequence.",
"preview": {
"vectorSrc": "https://www.pptx.gallery/layout-previews/text.svg"
}
}
}
}
}
}Open in visual editorOpen in Inspector
Load this config in the gallery's visual editor, or in the Inspector at pptx.dev.