General Public

{
  "$schema": "https://openpresentation.org/schema/opf/v1",
  "name": "PPTX.gallery — audiences/general-public",
  "description": "Mixed non-expert audience with no assumed domain knowledge.",
  "audience": [
    "general-public"
  ],
  "narrative": "heros-journey",
  "tone": "conversational",
  "takeaway": "Mixed non-expert audience with no assumed domain knowledge.",
  "tags": [
    "gallery:audiences/general-public"
  ],
  "design": {
    "colorScheme": "burnt-orange"
  },
  "slides": [
    {
      "id": "gallery-preview-1",
      "layout": "statement",
      "title": "General Public",
      "subtitle": "Mixed non-expert audience with no assumed domain knowledge."
    }
  ],
  "catalogs": {
    "default": {
      "source": "https://www.pptx.gallery",
      "narratives": {
        "heros-journey": {
          "name": "Hero's Journey",
          "summary": "Storytelling framework that takes the audience on an emotional journey of change and growth.",
          "description": "A storytelling framework that takes the audience on an emotional journey of change and growth. Show where things started, the obstacle that forced a change, the path taken and the obstacles overcome, the turning point, and the improved reality with the lessons it taught. The tone is narrative: it builds an emotional arc and invites the audience to identify with the protagonist, whether that is a customer, a team, or the company itself. Best for case studies, brand stories, and change management; typical decks run 5-10 slides (brand story, startup pitch, culture deck, change story).",
          "audienceFit": [
            "general-public",
            "employees",
            "community"
          ],
          "duration": {
            "min": 5,
            "max": 20
          },
          "tags": [
            "storytelling",
            "brand",
            "change",
            "emotional"
          ],
          "beats": [
            {
              "id": "status-quo",
              "name": "Status Quo",
              "description": "Establish the starting point. What was normal life like before the challenge?",
              "instructions": "Establish the starting world before change.",
              "type": "image",
              "layout": "image"
            },
            {
              "id": "challenge",
              "name": "Challenge",
              "description": "Introduce the disruption or opportunity that demanded change.",
              "instructions": "Introduce the disruption that makes change necessary.",
              "type": "text",
              "layout": "text"
            },
            {
              "id": "journey",
              "name": "Journey",
              "description": "Walk through the process of transformation. Include obstacles overcome.",
              "instructions": "Walk through the path, obstacles, and choices.",
              "type": "timeline",
              "layout": "timeline"
            },
            {
              "id": "transformation",
              "name": "Transformation",
              "description": "Show the pivotal moment or insight that changed everything.",
              "instructions": "Show the turning point that changes the outcome.",
              "type": "text",
              "layout": "two-column"
            },
            {
              "id": "new-reality",
              "name": "New Reality",
              "description": "Reveal the improved state and the lessons that will benefit your audience.",
              "instructions": "Reveal the improved state and lesson learned.",
              "type": "text",
              "layout": "two-column"
            }
          ]
        }
      },
      "audiences": {
        "general-public": {
          "name": "General Public",
          "summary": "Mixed non-expert audience with no assumed domain knowledge.",
          "description": "A mixed audience of non-experts with no assumed domain knowledge. Prefer analogies to data, use only simple charts, set large text for accessibility, and structure the talk as a story. Keep chart density low; 10-15 slides.",
          "seniority": "mixed",
          "technicalFluency": "low",
          "decisionPower": "informational",
          "attentionBudgetMinutes": 30,
          "recommendedNarratives": [
            "heros-journey",
            "problem-solution"
          ],
          "recommendedTones": [
            "conversational",
            "casual",
            "inspirational"
          ],
          "tags": [
            "public",
            "education",
            "accessible"
          ]
        }
      },
      "tones": {
        "conversational": {
          "name": "Conversational",
          "summary": "Direct, dialog-style voice for podcasts, fireside chats, and small-group reviews.",
          "description": "Sound like one half of a real conversation. Ask questions on the slide and answer them; keep paragraphs short; lean into examples over abstractions. Useful when the deck is meant to support a discussion rather than to lecture.",
          "voiceCues": [
            "Ask a question on the slide, then answer it on the next.",
            "Use second person — speak to the room, not at it.",
            "Lean on stories and concrete examples over abstract framing.",
            "Keep each idea to one short paragraph; let the dialog do the rest."
          ],
          "avoid": [
            "Lecture-style monologue across many bullets.",
            "Hedge-laden academic phrasing.",
            "Stuffing slides — leave room for the discussion.",
            "Inside-baseball references the room may not share."
          ],
          "samplePhrases": [
            "Why now? Two things changed in the last six months.",
            "Here's the part that surprised us — and what we did about it.",
            "If you take one thing from this section, take this."
          ],
          "recommendedNarratives": [
            "focus",
            "company-intro",
            "weekly-progress",
            "performance-review"
          ],
          "tags": [
            "dialog",
            "podcast",
            "discussion"
          ]
        }
      },
      "colorSchemes": {
        "burnt-orange": {
          "name": "Burnt Orange",
          "accent1": "#F77F00",
          "accent2": "#D62828",
          "accent3": "#003049",
          "accent4": "#FCBF49",
          "accent5": "#EAE2B7",
          "accent6": "#BFBFBF",
          "dark1": "#000000",
          "dark2": "#341B00",
          "followedHyperlink": "#D62828",
          "hyperlink": "#003049",
          "light1": "#FFFFFF",
          "light2": "#FFFBF7",
          "summary": "Warm orange and red accents for energetic commercial decks.",
          "description": "A warm, high-contrast palette built around burnt orange, red, navy, and gold. It feels active without losing structure.",
          "tags": [
            "warm",
            "energetic",
            "approachable",
            "commercial",
            "attention-grabbing"
          ]
        }
      },
      "layouts": {
        "statement": {
          "name": "Statement",
          "summary": "One message, large and alone.",
          "tags": [
            "Openers and closers"
          ],
          "design": {
            "titleAlignment": "center",
            "contentAlignment": "center"
          },
          "direction": "column",
          "anchor": "middle",
          "regions": [
            {
              "name": "title"
            },
            {
              "name": "message",
              "size": "auto",
              "accepts": [
                "text",
                "quote",
                "metric"
              ],
              "role": "primary",
              "flow": "none"
            }
          ],
          "description": "Give one important assertion room to stand alone. Keep supporting detail on a following slide.",
          "preview": {
            "vectorSrc": "https://www.pptx.gallery/layout-previews/statement.svg"
          }
        }
      }
    }
  }
}