Business Model

{
  "$schema": "https://openpresentation.org/schema/opf/v1",
  "name": "Business Model",
  "description": "A structured business model block for revenue logic, customers, channels, and operating model.",
  "tone": "formal",
  "narrative": "pyramid-principle",
  "takeaway": "Explain the operating logic behind value creation and capture.",
  "tags": [
    "content-block",
    "gallery:blocks/business-model"
  ],
  "design": {
    "colorScheme": "cool-horizon",
    "fontScheme": "aptos",
    "background": {
      "type": "solid",
      "color": "#ffffff"
    }
  },
  "slides": [
    {
      "id": "business-model",
      "layout": "pillars",
      "title": "How value compounds",
      "subtitle": "Customer, revenue, channel, and cost model in one view.",
      "blocks": [
        {
          "text": "Customer"
        },
        {
          "text": "Revenue"
        },
        {
          "text": "Channel"
        },
        {
          "text": "Cost"
        }
      ]
    }
  ],
  "catalogs": {
    "default": {
      "source": "https://www.pptx.gallery",
      "narratives": {
        "pyramid-principle": {
          "name": "Pyramid Principle",
          "summary": "Lead with your conclusion, then provide supporting logic. Respects audience time and attention.",
          "description": "Lead with the conclusion, then provide the supporting logic. State the main recommendation up front, follow with three or four arguments that support it, then back each argument with data and examples. The tone is deductive: conclusion first, reasoning second, so the audience never waits for the point. Best for executive presentations, recommendations, and time-constrained settings; typical decks run 3-8 slides (consulting recommendation, investment thesis, strategic options analysis).",
          "audienceFit": [
            "executive",
            "board",
            "time-pressed-decision-makers"
          ],
          "duration": {
            "min": 5,
            "max": 20
          },
          "tags": [
            "executive",
            "strategy",
            "deductive",
            "recommendation"
          ],
          "beats": [
            {
              "id": "answer-first",
              "name": "Answer First",
              "description": "Lead with your main point or recommendation. Don't make executives wait for it.",
              "instructions": "Lead with the conclusion or recommendation.",
              "type": "text",
              "layout": "statement"
            },
            {
              "id": "key-arguments",
              "name": "Key Arguments",
              "description": "Provide 3-4 supporting reasons that logically support your answer.",
              "instructions": "Group the main reasons supporting the answer.",
              "type": "text",
              "layout": "pillars"
            },
            {
              "id": "supporting-evidence",
              "name": "Supporting Evidence",
              "description": "Back each argument with data, examples, or proof points.",
              "instructions": "Back each argument with verifiable proof.",
              "type": "chart",
              "layout": "chart"
            }
          ]
        }
      },
      "tones": {
        "formal": {
          "name": "Formal",
          "summary": "Polished, restrained voice for board, investor, and regulator audiences.",
          "description": "Authoritative without being cold. Use third-person constructions, full sentences, and concrete numbers. Avoid hedges and humor that depend on shared in-jokes; rely on clarity and precision to land.",
          "voiceCues": [
            "Use third person and the corporate 'we' sparingly.",
            "Lead with the recommendation, then evidence.",
            "Quote concrete numbers; avoid round-tripping ranges.",
            "Prefer full sentences to bullet fragments on key claims."
          ],
          "avoid": [
            "Slang, idioms, or in-jokes.",
            "Hedging language ('maybe', 'sort of', 'I think').",
            "Marketing superlatives ('world-class', 'best-in-class').",
            "Excessive emoji or exclamation points."
          ],
          "samplePhrases": [
            "Q4 revenue grew 18% year over year, led by enterprise expansion.",
            "We recommend approving the Series B raise at $30M.",
            "Net retention was 124%; gross retention was 96%."
          ],
          "recommendedNarratives": [
            "board-meeting",
            "qbr",
            "scqa",
            "strategic-narrative"
          ],
          "tags": [
            "business",
            "executive",
            "formal"
          ]
        }
      },
      "colorSchemes": {
        "cool-horizon": {
          "name": "Cool Horizon",
          "accent1": "#2874A6",
          "accent2": "#1B4F72",
          "accent3": "#5499C7",
          "accent4": "#7BDBB2",
          "accent5": "#3AC67A",
          "accent6": "#24A89E",
          "dark1": "#000000",
          "dark2": "#011842",
          "followedHyperlink": "#551A8B",
          "hyperlink": "#0000EE",
          "light1": "#FFFFFF",
          "light2": "#F0F0F0",
          "summary": "Cool blue-green palette tuned for professional business decks.",
          "description": "A balanced cool-toned scheme with deep navy, business blues, and teal accents. It works well across strategy, finance, and technical narratives.",
          "tags": [
            "professional",
            "trustworthy",
            "calm",
            "technical",
            "versatile"
          ]
        }
      },
      "fontSchemes": {
        "aptos": {
          "name": "Aptos",
          "app": "powerpoint",
          "languageFamily": "latin",
          "languages": [],
          "major": "Aptos Display",
          "minor": "Aptos",
          "textSample": "Modern clean design",
          "type": "sans-serif",
          "description": "Aptos is a sans serif OPF font scheme for Latin presentations, using Aptos Display for headings with Aptos for body text."
        }
      },
      "layouts": {
        "pillars": {
          "name": "Pillars",
          "summary": "Related ideas arranged in equal columns.",
          "tags": [
            "Groups of items"
          ],
          "design": {
            "contentBox": false,
            "listBullet": "none"
          },
          "direction": "column",
          "regions": [
            {
              "name": "title"
            },
            {
              "name": "pillars",
              "accepts": [
                "text",
                "list",
                "metric",
                "image",
                "group"
              ],
              "role": "primary",
              "flow": "grid"
            }
          ],
          "description": "Show the main themes or principles behind an idea. Give each item a short heading and a comparable amount of detail.",
          "preview": {
            "vectorSrc": "https://www.pptx.gallery/layout-previews/pillars.svg"
          }
        }
      }
    }
  }
}