Strategy Block
Market Opportunity
A market-sizing block that frames audience, category, and expansion path.
Market
A focused wedge into a large market
Show the beachhead and expansion path without overclaiming.
TAM
+18%
SAM
121
Beachhead
3.4x
Use Market Opportunity in your next deck — for free
STORYD writes a presentation around your topic and applies Market Opportunity across every slide. No template hunting, no copy-paste.
Free, no card. Exports to PPTX.
OPF Config
blocks:market-opportunity{
"$schema": "https://pptx.dev/schema/opf/v1",
"version": "1.0",
"meta": {
"title": "Market Opportunity",
"subtitle": "A market-sizing block that frames audience, category, and expansion path.",
"purpose": "Frame the size and logic of a market opportunity.",
"narrative": {
"id": "situation-complication-resolution"
},
"keyMessages": [
"The total category is large.",
"The initial wedge is focused.",
"Expansion paths are credible."
],
"tone": "persuasive",
"tags": [
"content-block",
"market-opportunity"
]
},
"design": {
"colors": {
"scheme": "luxury"
},
"fonts": {
"scheme": "grandview"
},
"background": {
"type": "solid",
"color": "#ffffff"
},
"layoutPreferences": {
"density": "balanced",
"alignment": "left",
"animations": false,
"slideNumbers": false
}
},
"slides": [
{
"id": "market-opportunity",
"layout": "funnel-pyramid",
"section": "Market Opportunity",
"elements": [
{
"id": "market-opportunity-title",
"type": "text",
"slot": "title",
"content": {
"text": "A focused wedge into a large market"
},
"style": {
"fontSize": 34,
"alignment": "left"
}
},
{
"id": "market-opportunity-subtitle",
"type": "text",
"slot": "subtitle",
"content": {
"text": "TAM, SAM, and beachhead logic in one view."
},
"style": {
"fontSize": 16,
"lineHeight": 1.3
}
},
{
"id": "market-opportunity-metrics",
"type": "group",
"slot": "metrics",
"children": [
{
"id": "market-opportunity-metric-1",
"type": "text",
"content": {
"text": "$48B TAM"
},
"style": {
"fontSize": 18,
"alignment": "center"
}
},
{
"id": "market-opportunity-metric-2",
"type": "text",
"content": {
"text": "$6B SAM"
},
"style": {
"fontSize": 18,
"alignment": "center"
}
},
{
"id": "market-opportunity-metric-3",
"type": "text",
"content": {
"text": "$420M beachhead"
},
"style": {
"fontSize": 18,
"alignment": "center"
}
}
]
}
],
"notes": "A market-sizing block that frames audience, category, and expansion path."
}
]
}Preview this config live at pptx.dev/playground.
Use Case
Use when a pitch or strategy deck needs to establish opportunity scale.
When to Use
For investor decks, market entries, new product categories, and annual planning.
When to Avoid
Avoid when market size is not material to the decision being requested.
Block Structure
funnel-pyramid
A focused wedge into a large market
TAM, SAM, and beachhead logic in one view.
Best Practices
Separate addressable market from total market.
Show the entry wedge.
Use conservative labels if assumptions are early.
Playground deep link: config=blocks:market-opportunity