Market Opportunity

{
  "$schema": "https://openpresentation.org/schema/opf/v1",
  "name": "Market Opportunity",
  "description": "A market-sizing block that frames audience, category, and expansion path.",
  "tone": "persuasive",
  "narrative": "situation-complication-resolution",
  "takeaway": "Frame the size and logic of a market opportunity.",
  "tags": [
    "content-block",
    "gallery:blocks/market-opportunity"
  ],
  "design": {
    "colorScheme": "luxury",
    "fontScheme": "grandview",
    "background": {
      "type": "solid",
      "color": "#ffffff"
    }
  },
  "slides": [
    {
      "id": "market-opportunity",
      "layout": "metrics",
      "title": "A focused wedge into a large market",
      "subtitle": "TAM, SAM, and beachhead logic in one view.",
      "blocks": [
        {
          "metric": {
            "value": "$48B",
            "label": "TAM"
          }
        },
        {
          "metric": {
            "value": "$6B",
            "label": "SAM"
          }
        },
        {
          "metric": {
            "value": "$420M",
            "label": "beachhead"
          }
        }
      ]
    }
  ],
  "catalogs": {
    "default": {
      "source": "https://www.pptx.gallery",
      "narratives": {
        "situation-complication-resolution": {
          "name": "Situation-Complication-Resolution",
          "summary": "McKinsey-style structure that builds tension before delivering insights.",
          "description": "A McKinsey-style structure that builds tension before delivering the insight. Establish the context everyone already agrees on, introduce what has changed or what challenge has emerged, name the key question that change raises, then deliver the recommendation that resolves it. The tone is logical: a tight causal chain from context to recommendation. Best for strategy presentations, consulting decks, and analytical reports; typical decks run 4-10 slides (management consulting report, strategic recommendation, board update).",
          "audienceFit": [
            "senior-leadership",
            "consultants",
            "strategy-teams"
          ],
          "duration": {
            "min": 5,
            "max": 20
          },
          "tags": [
            "strategy",
            "consulting",
            "minto",
            "recommendation"
          ],
          "beats": [
            {
              "id": "situation",
              "name": "Situation",
              "description": "Set the scene with relevant background and context everyone agrees on.",
              "instructions": "State the shared context the audience already accepts.",
              "type": "list",
              "layout": "list"
            },
            {
              "id": "complication",
              "name": "Complication",
              "description": "Introduce what has changed or what challenge has emerged.",
              "instructions": "Introduce the change, risk, or tension.",
              "type": "text",
              "layout": "two-column"
            },
            {
              "id": "question",
              "name": "Question",
              "description": "Articulate the key question that the complication raises.",
              "instructions": "Frame the decision question raised by the complication.",
              "type": "text",
              "layout": "statement"
            },
            {
              "id": "answer",
              "name": "Answer",
              "description": "Deliver your recommendation or insight that resolves the question.",
              "instructions": "Deliver the recommendation that resolves the question.",
              "type": "timeline",
              "layout": "timeline"
            }
          ]
        }
      },
      "tones": {
        "persuasive": {
          "name": "Persuasive",
          "summary": "Argument-led voice for sales, fundraising, and recommendation-driven decks.",
          "description": "Frame every section as an argument that builds toward an ask. Surface objections, answer them, and pair claims with the strongest available proof. Read more like a memo than a report.",
          "voiceCues": [
            "Lead each section with the claim it's making.",
            "Surface the strongest counter-argument and address it.",
            "Pair every claim with proof — customer, benchmark, or analyst.",
            "End on a clear ask with named owner and date."
          ],
          "avoid": [
            "Buried leads.",
            "Symmetrical 'on one hand / on the other' framing without a verdict.",
            "Information for its own sake — every chart should advance the argument.",
            "Passive endings without a clear ask."
          ],
          "samplePhrases": [
            "Adopting our runtime cuts inference latency 8× while preserving accuracy.",
            "The most common objection — 'we'll be locked in' — is addressed by our open OPF spec.",
            "We're asking for a $30M Series B to ship into the enterprise tier."
          ],
          "recommendedNarratives": [
            "pitch-deck",
            "venture-pitch",
            "early-startup-pitch",
            "persuasive-sales",
            "project-proposal"
          ],
          "tags": [
            "sales",
            "pitch",
            "argumentative"
          ]
        }
      },
      "colorSchemes": {
        "luxury": {
          "name": "Luxury",
          "accent1": "#997929",
          "accent2": "#C15937",
          "accent3": "#951233",
          "accent4": "#1D483F",
          "accent5": "#4B6977",
          "accent6": "#639391",
          "dark1": "#000000",
          "dark2": "#2C2C2C",
          "followedHyperlink": "#CC00CC",
          "hyperlink": "#0066CC",
          "light1": "#FFFFFF",
          "light2": "#EFEFEF",
          "summary": "Muted metallic and deep tones for premium, high-stakes decks.",
          "description": "A restrained luxury palette with gold, terracotta, dark green, and blue-gray support for premium narratives.",
          "tags": [
            "luxury",
            "premium",
            "sophisticated",
            "grounded",
            "exclusive"
          ]
        }
      },
      "fontSchemes": {
        "grandview": {
          "name": "Grandview",
          "app": "powerpoint",
          "languageFamily": "latin",
          "languages": [],
          "major": "Grandview Display",
          "minor": "Grandview",
          "textSample": "Bold road sign",
          "type": "sans-serif",
          "description": "Grandview is a sans serif OPF font scheme for Latin presentations, using Grandview Display for headings with Grandview for body text."
        }
      },
      "layouts": {
        "metrics": {
          "name": "Metrics",
          "summary": "One to six headline numbers, with an optional note.",
          "tags": [
            "Numbers"
          ],
          "design": {
            "contentAlignment": "center"
          },
          "direction": "column",
          "regions": [
            {
              "name": "title"
            },
            {
              "name": "metrics",
              "accepts": [
                "metric",
                "group"
              ],
              "role": "primary",
              "flow": "grid",
              "anchor": "middle"
            },
            {
              "name": "note",
              "size": "auto",
              "accepts": [
                "text",
                "list"
              ],
              "role": "supporting",
              "flow": "none"
            }
          ],
          "description": "Highlight a small set of important numbers. Give each number a label and the context needed to interpret it.",
          "preview": {
            "vectorSrc": "https://www.pptx.gallery/layout-previews/metrics.svg"
          }
        }
      }
    }
  }
}