Value Proposition

{
  "$schema": "https://pptx.dev/schema/opf/v1",
  "version": "1.0",
  "meta": {
    "title": "Value Proposition",
    "subtitle": "A value statement block that aligns audience need, promise, proof, and differentiation.",
    "purpose": "Translate a solution into a compact customer value proposition.",
    "narrative": {
      "id": "sparkline"
    },
    "keyMessages": [
      "The customer need is explicit.",
      "The promise is simple.",
      "Proof supports the claim."
    ],
    "tone": "persuasive",
    "tags": [
      "content-block",
      "value-proposition"
    ]
  },
  "design": {
    "colors": {
      "scheme": "steel-blue"
    },
    "fonts": {
      "scheme": "open-sans"
    },
    "background": {
      "type": "pattern",
      "color": "#faf8f5"
    },
    "layoutPreferences": {
      "density": "balanced",
      "alignment": "left",
      "animations": false,
      "slideNumbers": false
    }
  },
  "slides": [
    {
      "id": "value-proposition",
      "layout": "icon-grid",
      "section": "Value Proposition",
      "elements": [
        {
          "id": "value-proposition-title",
          "type": "text",
          "slot": "title",
          "content": {
            "text": "Promise, proof, payoff"
          },
          "style": {
            "fontSize": 34,
            "alignment": "left"
          }
        },
        {
          "id": "value-proposition-subtitle",
          "type": "text",
          "slot": "subtitle",
          "content": {
            "text": "A value proposition organized around the customer job."
          },
          "style": {
            "fontSize": 16,
            "lineHeight": 1.3
          }
        },
        {
          "id": "value-proposition-points",
          "type": "text",
          "slot": "body",
          "content": {
            "bullets": [
              "Need",
              "Promise",
              "Proof",
              "Payoff"
            ]
          },
          "style": {
            "fontSize": 15,
            "lineHeight": 1.25
          }
        }
      ],
      "notes": "A value statement block that aligns audience need, promise, proof, and differentiation."
    }
  ]
}