Strategy Block

Value Proposition

A value statement block that aligns audience need, promise, proof, and differentiation.

value-proposition1 slidebalanced density

Value

Promise, proof, payoff

Organize value around the customer job rather than internal feature names.

Need

Promise

Proof

Payoff

Use Value Proposition in your next deck — for free

STORYD writes a presentation around your topic and applies Value Proposition across every slide. No template hunting, no copy-paste.

Build a deck with Value Proposition →

Free, no card. Exports to PPTX.

OPF Config

blocks:value-proposition

Open Presentation Format

{
  "$schema": "https://openpresentation.org/schema/opf/v1",
  "name": "Value Proposition",
  "description": "A value statement block that aligns audience need, promise, proof, and differentiation.",
  "tone": "persuasive",
  "narrative": "sparkline",
  "takeaway": "Translate a solution into a compact customer value proposition.",
  "tags": [
    "content-block",
    "gallery:blocks/value-proposition"
  ],
  "design": {
    "colorScheme": "steel-blue",
    "fontScheme": "open-sans",
    "background": {
      "type": "pattern",
      "pattern": {
        "preset": "pct5",
        "foregroundColor": "#e2e8f0",
        "backgroundColor": "#faf8f5"
      }
    }
  },
  "slides": [
    {
      "id": "value-proposition",
      "layout": "icon-grid",
      "title": "Promise, proof, payoff",
      "subtitle": "A value proposition organized around the customer job.",
      "items": [
        "Need",
        "Promise",
        "Proof",
        "Payoff"
      ],
      "design": {
        "contentBox": false,
        "contentAlignment": "left",
        "titleAlignment": "left",
        "imageFill": "crop",
        "contentDirection": "horizontal",
        "slideImage": {
          "src": "data:image/png;base64,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",
          "position": "background"
        }
      }
    }
  ],
  "catalogs": {
    "layouts": {
      "records": [
        {
          "$schema": "https://openpresentation.org/schema/opf-layout/v1",
          "id": "icon-grid",
          "name": "Icon_Grid",
          "label": "Icon Grid",
          "summary": "Grid of icon+label pairs for features, capabilities, or categories. Scannable and visually clean.",
          "description": "Grid of icon+label pairs for features, capabilities, or categories. Scannable and visually clean.",
          "tags": [
            "Features",
            "Visual",
            "Scannable"
          ],
          "master": "Gallery",
          "masterSlideIndex": 10,
          "groupHash": "cc11071a10a86d6030bafccc63a9286625086c315defbce0ba4628be2eb34dcd",
          "groupDefault": true,
          "contentType": "Image",
          "contentMultiple": "1x",
          "contentAlignment": "Left",
          "contentBox": false,
          "contentTypeChartPrimary": "None",
          "contentTypeImageFill": "Crop",
          "contentTypeListBullet": "None",
          "contentTypeListHeading": false,
          "slideTitle": true,
          "slideTitleAlignment": "Left",
          "slideImage": true,
          "slideImageAlignment": "Background",
          "slideLayoutDirection": "Horizontal",
          "zones": [
            {
              "role": "title",
              "placeholder": "title"
            },
            {
              "role": "picture",
              "placeholder": "picture content 2"
            }
          ],
          "preview": {},
          "details": "Grid of icon+label pairs for features, capabilities, or categories. Scannable and visually clean. OPF placeholders: title, picture.",
          "category": "content-text",
          "spatialCategory": "single zone",
          "contentTypeTags": [
            "mixed",
            "image"
          ],
          "placeholders": [
            {
              "type": "title"
            },
            {
              "type": "picture"
            }
          ],
          "slideSubtitle": false
        }
      ]
    }
  }
}

Open in OPF Playground Open in visual editor

Preview this config live at pptx.dev/playground, or load it in the gallery visual editor.

Use Case

Use when a deck must translate product features into customer value.

When to Use

For sales decks, launch narratives, website-to-deck translation, and partner pitches.

When to Avoid

Avoid if you need a feature matrix or technical spec instead.

Constituent References

Layout

Icon Grid

icon-grid

Color Scheme

Steel Blue

steel-blue

Font Scheme

Open Sans

open-sans

Background

Geometric Pattern

geometric-pattern

Narrative

Sparkline

sparkline

Block Structure

icon-grid

Promise, proof, payoff

A value proposition organized around the customer job.

-Need
-Promise
-Proof
-Payoff

Best Practices

Use customer language.

Keep each value point short.

Avoid internal product taxonomy.

Playground deep link: config=blocks:value-proposition