Layout Pattern

Heatmap / Cohort Grid

Color-intensity grid showing patterns across two dimensions. Surfaces trends that tables hide.

PatternsCohortsRetention

How to Use It

Heatmaps are pattern detectors. Cohort grids show how groups (by signup month, by segment) behave over time. Use a sequential color scale (light to dark) for a single dimension, or diverging (red-white-green) when zero matters. Label axes clearly. Add a legend for the color scale. Classic use cases: retention curves, churn by segment, engagement by day-of-week and hour, revenue by region and product.

Content Zones

ImagePrimary visual

CaptionHeadline or caption

OPF Config

layouts:heatmap-cohort

Open Presentation Format

{
  "$schema": "https://pptx.dev/schema/opf/v1",
  "version": "1.0",
  "meta": {
    "title": "PPTX.gallery — layouts/heatmap-cohort"
  },
  "design": {},
  "slides": [
    {
      "id": "gallery-preview-1",
      "layout": "heatmap-cohort",
      "elements": []
    }
  ]
}

Open in OPF Playground

Preview this config live at pptx.dev/playground.

View registry.json