Customer Journey

{
  "$schema": "https://openpresentation.org/schema/opf/v1",
  "name": "Customer Journey",
  "description": "A journey block that tracks customer stages, needs, and moments of friction.",
  "tone": "persuasive",
  "narrative": "heros-journey",
  "takeaway": "Map customer progression across needs, friction, and decisions.",
  "tags": [
    "content-block",
    "gallery:blocks/customer-journey"
  ],
  "design": {
    "colorScheme": "burnt-orange",
    "fontScheme": "georgia",
    "background": {
      "type": "pattern",
      "pattern": {
        "preset": "pct5",
        "foregroundColor": "#d6cfc7",
        "backgroundColor": "#f5f0eb"
      }
    }
  },
  "slides": [
    {
      "id": "customer-journey",
      "layout": "process",
      "title": "Where trust is won or lost",
      "subtitle": "Customer stages, friction points, and opportunities.",
      "timeline": {
        "events": [
          {
            "what": "Discover"
          },
          {
            "what": "Evaluate"
          },
          {
            "what": "Adopt"
          },
          {
            "what": "Expand"
          }
        ]
      }
    }
  ],
  "catalogs": {
    "default": {
      "source": "https://www.pptx.gallery",
      "narratives": {
        "heros-journey": {
          "name": "Hero's Journey",
          "summary": "Storytelling framework that takes the audience on an emotional journey of change and growth.",
          "description": "A storytelling framework that takes the audience on an emotional journey of change and growth. Show where things started, the obstacle that forced a change, the path taken and the obstacles overcome, the turning point, and the improved reality with the lessons it taught. The tone is narrative: it builds an emotional arc and invites the audience to identify with the protagonist, whether that is a customer, a team, or the company itself. Best for case studies, brand stories, and change management; typical decks run 5-10 slides (brand story, startup pitch, culture deck, change story).",
          "audienceFit": [
            "general-public",
            "employees",
            "community"
          ],
          "duration": {
            "min": 5,
            "max": 20
          },
          "tags": [
            "storytelling",
            "brand",
            "change",
            "emotional"
          ],
          "beats": [
            {
              "id": "status-quo",
              "name": "Status Quo",
              "description": "Establish the starting point. What was normal life like before the challenge?",
              "instructions": "Establish the starting world before change.",
              "type": "image",
              "layout": "image"
            },
            {
              "id": "challenge",
              "name": "Challenge",
              "description": "Introduce the disruption or opportunity that demanded change.",
              "instructions": "Introduce the disruption that makes change necessary.",
              "type": "text",
              "layout": "text"
            },
            {
              "id": "journey",
              "name": "Journey",
              "description": "Walk through the process of transformation. Include obstacles overcome.",
              "instructions": "Walk through the path, obstacles, and choices.",
              "type": "timeline",
              "layout": "timeline"
            },
            {
              "id": "transformation",
              "name": "Transformation",
              "description": "Show the pivotal moment or insight that changed everything.",
              "instructions": "Show the turning point that changes the outcome.",
              "type": "text",
              "layout": "two-column"
            },
            {
              "id": "new-reality",
              "name": "New Reality",
              "description": "Reveal the improved state and the lessons that will benefit your audience.",
              "instructions": "Reveal the improved state and lesson learned.",
              "type": "text",
              "layout": "two-column"
            }
          ]
        }
      },
      "tones": {
        "persuasive": {
          "name": "Persuasive",
          "summary": "Argument-led voice for sales, fundraising, and recommendation-driven decks.",
          "description": "Frame every section as an argument that builds toward an ask. Surface objections, answer them, and pair claims with the strongest available proof. Read more like a memo than a report.",
          "voiceCues": [
            "Lead each section with the claim it's making.",
            "Surface the strongest counter-argument and address it.",
            "Pair every claim with proof — customer, benchmark, or analyst.",
            "End on a clear ask with named owner and date."
          ],
          "avoid": [
            "Buried leads.",
            "Symmetrical 'on one hand / on the other' framing without a verdict.",
            "Information for its own sake — every chart should advance the argument.",
            "Passive endings without a clear ask."
          ],
          "samplePhrases": [
            "Adopting our runtime cuts inference latency 8× while preserving accuracy.",
            "The most common objection — 'we'll be locked in' — is addressed by our open OPF spec.",
            "We're asking for a $30M Series B to ship into the enterprise tier."
          ],
          "recommendedNarratives": [
            "pitch-deck",
            "venture-pitch",
            "early-startup-pitch",
            "persuasive-sales",
            "project-proposal"
          ],
          "tags": [
            "sales",
            "pitch",
            "argumentative"
          ]
        }
      },
      "colorSchemes": {
        "burnt-orange": {
          "name": "Burnt Orange",
          "accent1": "#F77F00",
          "accent2": "#D62828",
          "accent3": "#003049",
          "accent4": "#FCBF49",
          "accent5": "#EAE2B7",
          "accent6": "#BFBFBF",
          "dark1": "#000000",
          "dark2": "#341B00",
          "followedHyperlink": "#D62828",
          "hyperlink": "#003049",
          "light1": "#FFFFFF",
          "light2": "#FFFBF7",
          "summary": "Warm orange and red accents for energetic commercial decks.",
          "description": "A warm, high-contrast palette built around burnt orange, red, navy, and gold. It feels active without losing structure.",
          "tags": [
            "warm",
            "energetic",
            "approachable",
            "commercial",
            "attention-grabbing"
          ]
        }
      },
      "fontSchemes": {
        "georgia": {
          "name": "Georgia",
          "app": "powerpoint",
          "languageFamily": "latin",
          "languages": [],
          "major": "Georgia",
          "minor": "Georgia",
          "textSample": "Warm digital serif",
          "type": "serif",
          "description": "Georgia is a serif OPF font scheme for Latin presentations, using Georgia for both headings and body text."
        }
      },
      "layouts": {
        "process": {
          "name": "Process",
          "summary": "Steps in order, in one row.",
          "tags": [
            "Groups of items"
          ],
          "design": {
            "contentBox": false,
            "contentDirection": "horizontal"
          },
          "direction": "column",
          "regions": [
            {
              "name": "title"
            },
            {
              "name": "steps",
              "accepts": [
                "timeline",
                "list",
                "text",
                "metric",
                "group"
              ],
              "role": "primary",
              "flow": "grid"
            }
          ],
          "description": "Explain an ordered sequence of steps. Give each step a clear action and enough context to understand the transition.",
          "preview": {
            "vectorSrc": "https://www.pptx.gallery/layout-previews/process.svg"
          }
        }
      }
    }
  }
}