Timelines Block

Customer Journey

A journey block that tracks customer stages, needs, and moments of friction.

customer-journey1 slidedense density

Journey

Where trust is won or lost

Follow the customer's path across moments of need.

Discover

Evaluate

Adopt

Expand

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OPF Config

blocks:customer-journey
Open Presentation Format
{
  "$schema": "https://pptx.dev/schema/opf/v1",
  "version": "1.0",
  "meta": {
    "title": "Customer Journey",
    "subtitle": "A journey block that tracks customer stages, needs, and moments of friction.",
    "purpose": "Map customer progression across needs, friction, and decisions.",
    "narrative": {
      "id": "heros-journey"
    },
    "keyMessages": [
      "Customer stages are named.",
      "Friction points are explicit.",
      "Opportunities are visible."
    ],
    "tone": "persuasive",
    "tags": [
      "content-block",
      "customer-journey"
    ]
  },
  "design": {
    "colors": {
      "scheme": "burnt-orange"
    },
    "fonts": {
      "scheme": "georgia"
    },
    "background": {
      "type": "pattern",
      "color": "#faf8f5"
    },
    "layoutPreferences": {
      "density": "dense",
      "alignment": "left",
      "animations": false,
      "slideNumbers": false
    }
  },
  "slides": [
    {
      "id": "customer-journey",
      "layout": "process-flow",
      "section": "Customer Journey",
      "elements": [
        {
          "id": "customer-journey-title",
          "type": "text",
          "slot": "title",
          "content": {
            "text": "Where trust is won or lost"
          },
          "style": {
            "fontSize": 34,
            "alignment": "left"
          }
        },
        {
          "id": "customer-journey-subtitle",
          "type": "text",
          "slot": "subtitle",
          "content": {
            "text": "Customer stages, friction points, and opportunities."
          },
          "style": {
            "fontSize": 16,
            "lineHeight": 1.3
          }
        },
        {
          "id": "customer-journey-points",
          "type": "text",
          "slot": "body",
          "content": {
            "bullets": [
              "Discover",
              "Evaluate",
              "Adopt",
              "Expand"
            ]
          },
          "style": {
            "fontSize": 15,
            "lineHeight": 1.25
          }
        }
      ],
      "notes": "A journey block that tracks customer stages, needs, and moments of friction."
    }
  ]
}
Open in OPF Playground

Preview this config live at pptx.dev/playground.

Use Case

Use when experience design or go-to-market work depends on customer progression.

When to Use

For customer experience, marketing, sales, and product strategy decks.

When to Avoid

Avoid for internal processes where customer emotion is not relevant.

Constituent References

Layout

Process Flow

process-flow

Color Scheme

Burnt Orange

burnt-orange

Font Scheme

Georgia

georgia

Background

Minimal Texture

minimal-texture

Narrative

Hero's Journey

heros-journey

Block Structure

process-flow

Where trust is won or lost

Customer stages, friction points, and opportunities.

  • -Discover
  • -Evaluate
  • -Adopt
  • -Expand

Best Practices

1

Use the customer's language for each stage.

2

Separate actions from feelings.

3

Highlight the moments that change behavior.

Playground deep link: config=blocks:customer-journey