Overview
First impressions matter. The pptx.dev API's company-intro narrative helps you create a clean, structured introduction deck that communicates your mission and value propositions.
The Company Intro Structure
- Mission — state the company mission in a compelling sentence
- Value Propositions — list the key benefits you deliver
Example Deck
{
"$schema": "https://openpresentation.org/schema/opf/v1",
"name": "Introducing Acme Inc.",
"slides": [
{
"layout": "cover",
"title": "Acme Inc.",
"subtitle": "Making presentations effortless for every team",
"design": {
"titleAlignment": "center"
}
},
{
"layout": "text",
"title": "Our Mission",
"text": "We believe every team deserves beautiful, on-brand presentations — without spending hours in PowerPoint. Our API turns data into polished decks in seconds.",
"design": {
"contentAlignment": "center"
}
},
{
"layout": "list",
"title": "Why Teams Choose Acme",
"blocks": [
{
"items": [
{
"text": "API-First",
"description": "Generate presentations from any data source with a single HTTP request."
}
]
},
{
"items": [
{
"text": "Enterprise Ready",
"description": "SOC 2 compliant, SSO support, and 99.9% uptime SLA."
}
]
},
{
"items": [
{
"text": "Beautiful by Default",
"description": "Professional themes and color schemes built by designers."
}
]
}
],
"design": {
"titleAlignment": "center",
"contentAlignment": "center"
}
},
{
"layout": "metrics",
"title": "By the Numbers",
"blocks": [
{
"metric": {
"value": "2,400+",
"label": "Companies"
}
},
{
"metric": {
"value": "1M+",
"label": "Presentations Generated"
}
},
{
"metric": {
"value": "99.9%",
"label": "Uptime"
}
}
],
"design": {
"titleAlignment": "center",
"contentAlignment": "center"
}
}
],
"narrative": "company-intro",
"design": {
"colorScheme": "forest-green",
"fontScheme": "garamond"
},
"catalogs": {
"default": {
"source": "https://www.pptx.gallery",
"narratives": {
"company-intro": {
"name": "Company Intro",
"summary": "Standard company-overview deck: who you are, what's distinctive about you, who you serve, and why they win. Built for first-touch sales meetings, partner intros, and 'about us' decks attached to outbound emails.",
"audienceFit": [
"prospects",
"partners",
"press",
"candidates"
],
"duration": {
"min": 10,
"max": 30
},
"tags": [
"overview",
"go-to-market",
"marketing",
"intro"
],
"beats": [
{
"id": "logo",
"name": "Logo",
"description": "Cover slide with the logo, tagline, and a single line of positioning. Set the visual tone — confident, branded, uncluttered.",
"layout": "cover",
"instructions": "Establish brand identity",
"type": "text"
},
{
"id": "about",
"name": "About",
"description": "Capture the company in three or four lines: what you do, who you do it for, and how long you've been at it. Avoid jargon; an outsider should grok the business in fifteen seconds.",
"instructions": "Capture attention",
"type": "text",
"layout": "text"
},
{
"id": "competitive-advantage",
"name": "Competitive Advantage",
"description": "State the one or two things you do that the alternatives can't. Frame it as a structural advantage, not a feature list. The audience should leave able to repeat the differentiator in their own words.",
"instructions": "Stand out",
"type": "text",
"layout": "text"
},
{
"id": "company-story",
"name": "Company Story",
"description": "Share the founding insight or origin moment — why this company exists, told as a short story. Specific people, specific problems, a specific 'aha.' Story beats biography.",
"instructions": "Share origin",
"type": "text",
"layout": "text"
},
{
"id": "offerings",
"name": "Offerings",
"description": "Map the products and services into a coherent picture. Show how they fit together rather than listing them flat. The shape of the portfolio is itself a message.",
"instructions": "Highlight products/services",
"type": "text",
"layout": "text"
},
{
"id": "ideal-customer",
"name": "Ideal Customer",
"description": "Define who you serve best. Industry, size, role, situation. Specificity here helps the audience self-select and signals you understand the customer well enough to be choosy.",
"instructions": "Define target market",
"type": "text",
"layout": "text"
},
{
"id": "key-benefits",
"name": "Key Benefits",
"description": "Translate offerings into three to five customer outcomes. Lead with the result, not the mechanism. Each benefit should answer 'what becomes easier or better for me?'",
"instructions": "Emphasize value",
"type": "text",
"layout": "text"
},
{
"id": "success-story",
"name": "Success Story",
"description": "Tell one named customer's story with concrete before/after metrics. A single specific story is more persuasive than a logo grid; pick one that mirrors the audience you're presenting to.",
"instructions": "Showcase satisfied customer",
"type": "text",
"layout": "text"
},
{
"id": "closing-cta",
"name": "Closing & CTA",
"description": "Close with one line of why now and one specific next step — a discovery call, a pilot, a partner program. End with contact info that's easy to act on without searching.",
"layout": "list",
"instructions": "Encourage action",
"type": "text"
}
]
}
},
"colorSchemes": {
"forest-green": {
"name": "Forest Green",
"summary": "Organic green palette for growth, health, and sustainability stories.",
"description": "A green and soft-neutral scheme for decks about growth, renewal, wellness, and environmental impact.",
"accent1": "#4A7C59",
"accent2": "#68B0AB",
"accent3": "#8FC0A9",
"accent4": "#C8D5B9",
"accent5": "#FAF3DD",
"accent6": "#BFBFBF",
"dark1": "#000000",
"dark2": "#263F2E",
"light1": "#FFFFFF",
"light2": "#EEF5F0",
"hyperlink": "#4A7C59",
"followedHyperlink": "#68B0AB",
"tags": [
"organic",
"healthy",
"sustainable",
"fresh",
"balanced"
]
}
},
"fontSchemes": {
"garamond": {
"name": "Garamond",
"major": "Garamond",
"minor": "Garamond",
"type": "serif",
"app": "powerpoint",
"languageFamily": "latin",
"languages": [],
"textSample": "Timeless book feel",
"description": "Garamond is a serif OPF font scheme for Latin presentations, using Garamond for both headings and body text."
}
},
"layouts": {
"cover": {
"name": "Cover",
"summary": "The opening slide: title, subtitle and an optional picture.",
"tags": [
"Openers and closers"
],
"design": {
"titleAlignment": "center",
"contentAlignment": "center"
},
"direction": "row",
"regions": [
{
"name": "title"
},
{
"name": "media",
"accepts": [
"image",
"video"
],
"role": "media",
"flow": "none",
"bleed": true
}
],
"description": "Open a presentation with its subject and a short introduction. Add a picture when it helps establish the context.",
"preview": {
"vectorSrc": "https://www.pptx.gallery/layout-previews/cover.svg"
}
},
"text": {
"name": "Text",
"summary": "Prose. Several blocks sit side by side when short and stack when long.",
"tags": [
"Text"
],
"direction": "column",
"regions": [
{
"name": "title"
},
{
"name": "body",
"accepts": [
"text",
"list",
"quote",
"code",
"group"
],
"role": "primary",
"flow": "auto"
}
],
"description": "Explain one idea in continuous prose. Use paragraphs or flowing blocks for detail that needs to be read in sequence.",
"preview": {
"vectorSrc": "https://www.pptx.gallery/layout-previews/text.svg"
}
},
"list": {
"name": "List",
"summary": "Bulleted or numbered points; one long list flows into columns.",
"tags": [
"Text"
],
"direction": "column",
"regions": [
{
"name": "title"
},
{
"name": "body",
"accepts": [
"list",
"text",
"group"
],
"role": "primary",
"flow": "auto",
"listColumns": "auto"
}
],
"description": "Present several related points in a clear sequence. Use bullets for independent points or numbered items for an ordered list.",
"preview": {
"vectorSrc": "https://www.pptx.gallery/layout-previews/list.svg"
}
},
"metrics": {
"name": "Metrics",
"summary": "One to six headline numbers, with an optional note.",
"tags": [
"Numbers"
],
"design": {
"contentAlignment": "center"
},
"direction": "column",
"regions": [
{
"name": "title"
},
{
"name": "metrics",
"accepts": [
"metric",
"group"
],
"role": "primary",
"flow": "grid",
"anchor": "middle"
},
{
"name": "note",
"size": "auto",
"accepts": [
"text",
"list"
],
"role": "supporting",
"flow": "none"
}
],
"description": "Highlight a small set of important numbers. Give each number a label and the context needed to interpret it.",
"preview": {
"vectorSrc": "https://www.pptx.gallery/layout-previews/metrics.svg"
}
}
}
}
}
}
When to Use Company Intro
- Partnership meetings
- Customer onboarding
- Conference booths
- Media briefings
- New employee orientation
Design Tips
- Use
garamondorconstantiafor an authoritative serif feel, orsegoe-uifor modern tech vibes. forest-greenandslate-graycolor schemes convey trust and professionalism.- Keep the mission statement to one sentence. If it needs two, it is not focused enough.
Next Steps
- Build a sales deck for prospects
- Explore all narratives
- Browse themes for quick visual presets