Overview

Marketing strategy decks need to communicate who you are targeting, how you will reach them, and what success looks like. The pptx.dev API's marketing-strategy narrative structures this flow automatically.

The Marketing Strategy Structure

The marketing-strategy narrative generates:

1. Segments — target segments and ideal customer profile (ICP)
2. Channels — acquisition channels with KPIs

Example: Go-to-Market Deck

{
  "title": "2026 Marketing Strategy",
  "narrative": "marketing-strategy",
  "colorScheme": "burnt-orange",
  "fontScheme": "trebuchet-ms",
  "slides": [
    {
      "layout": "title-center",
      "content": {
        "heading": "2026 Marketing Strategy",
        "subheading": "H1 Go-to-Market Plan"
      }
    },
    {
      "layout": "list-3x-title-center",
      "content": {
        "heading": "Target Segments",
        "items": [
          {
            "heading": "Enterprise SaaS",
            "body": "VP/Director of Sales Ops at 500+ employee companies using Salesforce."
          },
          {
            "heading": "Mid-Market Tech",
            "body": "Marketing managers at 100-500 employee tech companies with quarterly reporting needs."
          },
          {
            "heading": "Agencies",
            "body": "Creative directors at agencies producing 20+ client decks per month."
          }
        ]
      }
    },
    {
      "layout": "chart-1x-title-center",
      "content": {
        "heading": "Channel Mix — H1 Budget Allocation",
        "chart": {
          "type": "DOUGHNUT",
          "categories": ["Content/SEO", "Paid Search", "LinkedIn Ads", "Events", "Partnerships"],
          "series": [
            { "name": "Budget %", "values": [35, 25, 20, 12, 8] }
          ]
        }
      }
    },
    {
      "layout": "number-4x-title-center",
      "content": {
        "heading": "H1 Targets",
        "items": [
          { "value": "50K", "label": "Monthly Visitors" },
          { "value": "2,000", "label": "MQLs" },
          { "value": "400", "label": "SQLs" },
          { "value": "$1.2M", "label": "Pipeline Generated" }
        ]
      }
    },
    {
      "layout": "chart-1x-title-center",
      "content": {
        "heading": "Funnel Conversion Targets",
        "chart": {
          "type": "FUNNEL",
          "categories": ["Visitors", "MQLs", "SQLs", "Opportunities", "Closed Won"],
          "series": [
            { "name": "Monthly Target", "values": [50000, 2000, 400, 120, 30] }
          ]
        }
      }
    }
  ]
}

Key Sections for Marketing Decks

Tips

1. Lead with the ICP. Everything else follows from who you are targeting.
2. Quantify everything. Budgets, targets, conversion rates — no vague statements.
3. Use the funnel chart to show how top-of-funnel activity converts to revenue.
4. Keep it to 8-10 slides. Strategy decks that are too long lose the audience.

Next Steps

• Build a sales deck to complement your marketing
• Learn about funnel charts and other visualizations
• Browse all narratives