Overview

Marketing strategy decks need to communicate who you are targeting, how you will reach them, and what success looks like. The pptx.dev API's marketing-strategy narrative structures this flow automatically.

The Marketing Strategy Structure

The marketing-strategy narrative generates:

1. Segments — target segments and ideal customer profile (ICP)
2. Channels — acquisition channels with KPIs

Example: Go-to-Market Deck

{
  "$schema": "https://openpresentation.org/schema/opf/v1",
  "name": "2026 Marketing Strategy",
  "slides": [
    {
      "layout": "title-center",
      "title": "2026 Marketing Strategy",
      "subtitle": "H1 Go-to-Market Plan",
      "design": {
        "titleAlignment": "center"
      }
    },
    {
      "layout": "list-3x-title-center",
      "title": "Target Segments",
      "blocks": [
        {
          "items": [
            {
              "text": "Enterprise SaaS",
              "description": "VP/Director of Sales Ops at 500+ employee companies using Salesforce."
            }
          ]
        },
        {
          "items": [
            {
              "text": "Mid-Market Tech",
              "description": "Marketing managers at 100-500 employee tech companies with quarterly reporting needs."
            }
          ]
        },
        {
          "items": [
            {
              "text": "Agencies",
              "description": "Creative directors at agencies producing 20+ client decks per month."
            }
          ]
        }
      ],
      "design": {
        "titleAlignment": "center",
        "contentAlignment": "center"
      }
    },
    {
      "layout": "chart-1x-title-center",
      "title": "Channel Mix — H1 Budget Allocation",
      "chart": {
        "type": "doughnut",
        "data": {
          "columns": [
            "Series",
            "Content/SEO",
            "Paid Search",
            "LinkedIn Ads",
            "Events",
            "Partnerships"
          ],
          "rows": [
            [
              "Budget %",
              35,
              25,
              20,
              12,
              8
            ]
          ]
        }
      },
      "design": {
        "titleAlignment": "center",
        "contentAlignment": "center"
      }
    },
    {
      "layout": "number-4x-title-center",
      "title": "H1 Targets",
      "blocks": [
        {
          "metric": {
            "value": "50K",
            "label": "Monthly Visitors"
          }
        },
        {
          "metric": {
            "value": "2,000",
            "label": "MQLs"
          }
        },
        {
          "metric": {
            "value": "400",
            "label": "SQLs"
          }
        },
        {
          "metric": {
            "value": "$1.2M",
            "label": "Pipeline Generated"
          }
        }
      ],
      "design": {
        "titleAlignment": "center",
        "contentAlignment": "center"
      }
    },
    {
      "layout": "chart-1x-title-center",
      "title": "Funnel Conversion Targets",
      "chart": {
        "type": "funnel",
        "data": {
          "columns": [
            "Series",
            "Visitors",
            "MQLs",
            "SQLs",
            "Opportunities",
            "Closed Won"
          ],
          "rows": [
            [
              "Monthly Target",
              50000,
              2000,
              400,
              120,
              30
            ]
          ]
        }
      },
      "design": {
        "titleAlignment": "center",
        "contentAlignment": "center"
      }
    }
  ],
  "narrative": "marketing-strategy",
  "design": {
    "colorScheme": "burnt-orange",
    "fontScheme": "trebuchet-ms"
  },
  "catalogs": {
    "layouts": {
      "records": [
        {
          "$schema": "https://openpresentation.org/schema/opf-layout/v1",
          "id": "title-center",
          "name": "Title Center",
          "placeholders": [
            {
              "type": "title"
            },
            {
              "type": "subtitle"
            }
          ]
        },
        {
          "$schema": "https://openpresentation.org/schema/opf-layout/v1",
          "id": "list-3x-title-center",
          "name": "List 3x Title Center",
          "placeholders": [
            {
              "type": "title"
            },
            {
              "type": "list"
            },
            {
              "type": "list"
            },
            {
              "type": "list"
            }
          ],
          "composition": {
            "mode": "row"
          }
        },
        {
          "$schema": "https://openpresentation.org/schema/opf-layout/v1",
          "id": "chart-1x-title-center",
          "name": "Chart 1x Title Center",
          "placeholders": [
            {
              "type": "title"
            },
            {
              "type": "chart"
            }
          ]
        },
        {
          "$schema": "https://openpresentation.org/schema/opf-layout/v1",
          "id": "number-4x-title-center",
          "name": "Number 4x Title Center",
          "placeholders": [
            {
              "type": "title"
            },
            {
              "type": "metric"
            },
            {
              "type": "metric"
            },
            {
              "type": "metric"
            },
            {
              "type": "metric"
            }
          ],
          "composition": {
            "mode": "grid",
            "columns": 2
          }
        }
      ]
    }
  }
}

Key Sections for Marketing Decks

Tips

1. Lead with the ICP. Everything else follows from who you are targeting.
2. Quantify everything. Budgets, targets, conversion rates — no vague statements.
3. Use the funnel chart to show how top-of-funnel activity converts to revenue.
4. Keep it to 8-10 slides. Strategy decks that are too long lose the audience.

Next Steps

• Build a sales deck to complement your marketing
• Learn about funnel charts and other visualizations
• Browse all narratives