Overview
Marketing strategy decks need to communicate who you are targeting, how you will reach them, and what success looks like. The marketing-strategy narrative guides that flow; your application supplies the complete slides.
The Marketing Strategy Structure
Use the marketing-strategy narrative to guide these authored sections:
- Segments — target segments and ideal customer profile (ICP)
- Channels — acquisition channels with KPIs
Example: Go-to-Market Deck
{
"$schema": "https://openpresentation.org/schema/opf/v1",
"name": "2026 Marketing Strategy",
"slides": [
{
"layout": "cover",
"title": "2026 Marketing Strategy",
"subtitle": "H1 Go-to-Market Plan",
"design": {
"titleAlignment": "center"
}
},
{
"layout": "list",
"title": "Target Segments",
"blocks": [
{
"items": [
{
"text": "Enterprise SaaS",
"description": "VP/Director of Sales Ops at 500+ employee companies using Salesforce."
}
]
},
{
"items": [
{
"text": "Mid-Market Tech",
"description": "Marketing managers at 100-500 employee tech companies with quarterly reporting needs."
}
]
},
{
"items": [
{
"text": "Agencies",
"description": "Creative directors at agencies producing 20+ client decks per month."
}
]
}
],
"design": {
"titleAlignment": "center",
"contentAlignment": "center"
}
},
{
"layout": "chart",
"title": "Channel Mix — H1 Budget Allocation",
"chart": {
"type": "doughnut",
"data": {
"columns": [
"Series",
"Content/SEO",
"Paid Search",
"LinkedIn Ads",
"Events",
"Partnerships"
],
"rows": [
[
"Budget %",
35,
25,
20,
12,
8
]
]
}
},
"design": {
"titleAlignment": "center",
"contentAlignment": "center"
}
},
{
"layout": "metrics",
"title": "H1 Targets",
"blocks": [
{
"metric": {
"value": "50K",
"label": "Monthly Visitors"
}
},
{
"metric": {
"value": "2,000",
"label": "MQLs"
}
},
{
"metric": {
"value": "400",
"label": "SQLs"
}
},
{
"metric": {
"value": "$1.2M",
"label": "Pipeline Generated"
}
}
],
"design": {
"titleAlignment": "center",
"contentAlignment": "center"
}
},
{
"layout": "chart",
"title": "Funnel Conversion Targets",
"chart": {
"type": "funnel",
"data": {
"columns": [
"Series",
"Visitors",
"MQLs",
"SQLs",
"Opportunities",
"Closed Won"
],
"rows": [
[
"Monthly Target",
50000,
2000,
400,
120,
30
]
]
}
},
"design": {
"titleAlignment": "center",
"contentAlignment": "center"
}
}
],
"narrative": "marketing-strategy",
"design": {
"colorScheme": "burnt-orange",
"fontScheme": "trebuchet-ms"
},
"catalogs": {
"default": {
"source": "https://www.pptx.gallery",
"narratives": {
"marketing-strategy": {
"name": "Marketing Strategy",
"summary": "Comprehensive go-to-market strategy arc structured around the 4Ps. Use for category launches, annual marketing plans, and any deck where the audience needs to see customer, market, competition, and tactics in one coherent picture.",
"audienceFit": [
"marketing-leaders",
"executives",
"cross-functional-partners"
],
"duration": {
"min": 30,
"max": 60
},
"tags": [
"go-to-market",
"marketing",
"strategy",
"planning"
],
"beats": [
{
"id": "introduction",
"name": "Introduction",
"description": "Open by establishing the product or service this strategy is for, and what window of time it covers. One slide that tells the audience exactly which world they're being asked to weigh in on.",
"instructions": "Establish product/service specifics",
"type": "text",
"layout": "text"
},
{
"id": "objective",
"name": "Objective",
"description": "State the marketing goals in measurable terms: revenue, pipeline, awareness, share. Two or three goals, ranked. Goals without ranking get equal energy and equal mediocrity.",
"instructions": "Share marketing goals",
"type": "text",
"layout": "text"
},
{
"id": "customer",
"name": "Customer",
"description": "Detail the target audience. Segments, jobs-to-be-done, decision criteria, where they live in the buying cycle. Specificity here is the foundation everything else stands on.",
"instructions": "Detail target audience",
"type": "text",
"layout": "text"
},
{
"id": "market",
"name": "Market",
"description": "Describe the market landscape: size, growth, segments, behavioral trends. Use external data for credibility and your own research for nuance. Show how the market is changing, not just how big it is.",
"instructions": "Discuss market landscape",
"type": "text",
"layout": "text"
},
{
"id": "competition",
"name": "Competition",
"description": "Map the competitive set honestly. Direct, indirect, and substitutes. A 2x2 or feature-comparison framework helps; what matters is that the audience trusts your read of the field.",
"instructions": "Analyze competitive environment",
"type": "text",
"layout": "text"
},
{
"id": "strategy",
"name": "Strategy",
"description": "Articulate the marketing approach in one sentence and a single supporting frame. Positioning, primary motion, where you choose to play and not play. Clarity here is what makes the tactics that follow coherent.",
"instructions": "Elaborate marketing approach",
"type": "text",
"layout": "text"
},
{
"id": "product",
"name": "Product",
"description": "Highlight the unique value the product brings to the strategy. Lead with the customer outcome; tie it directly back to the customer beat. Avoid feature soup.",
"instructions": "Highlight unique value",
"type": "text",
"layout": "text"
},
{
"id": "price",
"name": "Price",
"description": "Justify pricing and packaging. Show the logic — cost-plus, value-based, competitor-anchored — and the levers you'll use over the period. Price decisions are strategy decisions.",
"instructions": "Justify pricing strategy",
"type": "text",
"layout": "text"
},
{
"id": "place",
"name": "Place",
"description": "Describe distribution channels and the role each plays. Direct, partner, marketplace, retail. Channel mix is often where strategies quietly succeed or fail.",
"instructions": "Discuss distribution channels",
"type": "text",
"layout": "text"
},
{
"id": "promotion",
"name": "Promotion",
"description": "Reveal the campaign and content tactics that bring the strategy to market. Pair each tactic with the audience and metric it serves. Avoid listing channels for their own sake.",
"instructions": "Reveal promotional tactics",
"type": "text",
"layout": "text"
},
{
"id": "summary",
"name": "Summary",
"description": "Recap the strategy in a single page: customer, position, motion, expected outcome. End with the decision or commitment you need from the audience.",
"layout": "closing",
"instructions": "Recap key points",
"type": "text"
}
]
}
},
"colorSchemes": {
"burnt-orange": {
"name": "Burnt Orange",
"summary": "Warm orange and red accents for energetic commercial decks.",
"description": "A warm, high-contrast palette built around burnt orange, red, navy, and gold. It feels active without losing structure.",
"accent1": "#F77F00",
"accent2": "#D62828",
"accent3": "#003049",
"accent4": "#FCBF49",
"accent5": "#EAE2B7",
"accent6": "#BFBFBF",
"dark1": "#000000",
"dark2": "#341B00",
"light1": "#FFFFFF",
"light2": "#FFFBF7",
"hyperlink": "#003049",
"followedHyperlink": "#D62828",
"tags": [
"warm",
"energetic",
"approachable",
"commercial",
"attention-grabbing"
]
}
},
"fontSchemes": {
"trebuchet-ms": {
"name": "Trebuchet MS",
"major": "Trebuchet MS",
"minor": "Trebuchet MS",
"type": "sans-serif",
"app": "powerpoint",
"languageFamily": "latin",
"languages": [],
"textSample": "Casual web style",
"description": "Trebuchet MS is a sans serif OPF font scheme for Latin presentations, using Trebuchet MS for both headings and body text."
}
},
"layouts": {
"cover": {
"name": "Cover",
"summary": "The opening slide: title, subtitle and an optional picture.",
"tags": [
"Openers and closers"
],
"design": {
"titleAlignment": "center",
"contentAlignment": "center"
},
"direction": "row",
"regions": [
{
"name": "title"
},
{
"name": "media",
"accepts": [
"image",
"video"
],
"role": "media",
"flow": "none",
"bleed": true
}
],
"description": "Open a presentation with its subject and a short introduction. Add a picture when it helps establish the context.",
"preview": {
"vectorSrc": "https://www.pptx.gallery/layout-previews/cover.svg"
}
},
"list": {
"name": "List",
"summary": "Bulleted or numbered points; one long list flows into columns.",
"tags": [
"Text"
],
"direction": "column",
"regions": [
{
"name": "title"
},
{
"name": "body",
"accepts": [
"list",
"text",
"group"
],
"role": "primary",
"flow": "auto",
"listColumns": "auto"
}
],
"description": "Present several related points in a clear sequence. Use bullets for independent points or numbered items for an ordered list.",
"preview": {
"vectorSrc": "https://www.pptx.gallery/layout-previews/list.svg"
}
},
"chart": {
"name": "Chart",
"summary": "One to six charts, with an optional note.",
"tags": [
"Visuals"
],
"direction": "column",
"regions": [
{
"name": "title"
},
{
"name": "charts",
"accepts": [
"chart",
"group"
],
"role": "primary",
"flow": "grid"
},
{
"name": "note",
"size": "auto",
"accepts": [
"text"
],
"role": "supporting",
"flow": "none"
}
],
"description": "Give a chart enough space to show its evidence. Use the title to state the conclusion and labels to explain the measures.",
"preview": {
"vectorSrc": "https://www.pptx.gallery/layout-previews/chart.svg"
}
},
"metrics": {
"name": "Metrics",
"summary": "One to six headline numbers, with an optional note.",
"tags": [
"Numbers"
],
"design": {
"contentAlignment": "center"
},
"direction": "column",
"regions": [
{
"name": "title"
},
{
"name": "metrics",
"accepts": [
"metric",
"group"
],
"role": "primary",
"flow": "grid",
"anchor": "middle"
},
{
"name": "note",
"size": "auto",
"accepts": [
"text",
"list"
],
"role": "supporting",
"flow": "none"
}
],
"description": "Highlight a small set of important numbers. Give each number a label and the context needed to interpret it.",
"preview": {
"vectorSrc": "https://www.pptx.gallery/layout-previews/metrics.svg"
}
}
}
}
}
}
Key Sections for Marketing Decks
| Section | Recommended layout |
|---|---|
| Target segments / ICP | list with descriptions |
| Channel strategy | doughnut chart for budget mix |
| KPI targets | metrics or metrics |
| Funnel model | FUNNEL chart |
| Timeline / roadmap | list or text |
| Competitive landscape | RADAR chart |
Tips
- Lead with the ICP. Everything else follows from who you are targeting.
- Quantify everything. Budgets, targets, conversion rates — no vague statements.
- Use the funnel chart to show how top-of-funnel activity converts to revenue.
- Keep it to 8-10 slides. Strategy decks that are too long lose the audience.
Next Steps
- Build a sales deck to complement your marketing
- Learn about funnel charts and other visualizations
- Browse all narratives