PPTX.gallery
Open in PPTX.dev
ThemesColorsTypeLayoutsNarrativesChartsDocs

Layout Pattern

Customer Journey Map

Phases of the customer experience with actions, touchpoints, and emotions. Makes empathy visible.

CustomersExperienceJourney

How to Use It

Journey maps turn abstract customer talk into a concrete artifact. Use a horizontal layout with phases as columns (Awareness, Consideration, Purchase, Onboarding, Retention). Rows show different dimensions: actions, touchpoints, pain points, emotions (often as a line graph). Highlight moments of truth and drop-off points with callouts. A good journey map surfaces gaps no single team owns - often the argument for cross-functional investment.

Content Zones

ImagePrimary visual
CaptionHeadline or caption

Related Layouts

Similar OPF layout slugs with matching content types, spatial patterns, or presentation use cases.

Visual Storytelling

Image Focus

Full-bleed imagery with overlaid text. Ideal for emotional storytelling and visual impact.

/layouts/image-focus

Visual Storytelling

Image Only 1x Crop SlideImage

Image Only 1x Crop SlideImage OPF layout with a image zone.

/layouts/image-only-1x-crop-slideimage

Visual Storytelling

Image Only 1x Crop Title Center SlideImage

Image Only 1x Crop Title Center SlideImage OPF layout with a image zone and a slide title.

/layouts/image-only-1x-crop-title-center-slideimage

Visual Storytelling

Image Only 1x Crop Title Left SlideImage

Image Only 1x Crop Title Left SlideImage OPF layout with a image zone and a slide title.

/layouts/image-only-1x-crop-title-left-slideimage

Visual Storytelling

Image Only 1x Fit SlideImage

Image Only 1x Fit SlideImage OPF layout with a image zone.

/layouts/image-only-1x-fit-slideimage

Visual Storytelling

Image Only 1x Fit Title Center SlideImage

Image Only 1x Fit Title Center SlideImage OPF layout with a image zone and a slide title.

/layouts/image-only-1x-fit-title-center-slideimage

OPF Config

layouts:customer-journey
Open Presentation Format
{
  "$schema": "https://openpresentation.org/schema/opf/v1",
  "name": "PPTX.gallery — layouts/customer-journey",
  "tags": [
    "gallery:layouts/customer-journey"
  ],
  "slides": [
    {
      "id": "gallery-preview-1",
      "layout": "customer-journey",
      "title": "Layout preview",
      "subtitle": "Reference layout for the OPF \"customer-journey\" preset."
    }
  ]
}
Open in OPF Playground

Preview this config live at pptx.dev/playground.

View registry.json