PPTX.gallery
Open in PPTX.dev

Layout Pattern

Customer Journey Map

Phases of the customer experience with actions, touchpoints, and emotions. Makes empathy visible.

ImageCustomersExperienceJourney

How to Use It

Phases of the customer experience with actions, touchpoints, and emotions. Makes empathy visible. OPF placeholders: title, picture.

Content Zones

customer-journey layout example

The decorative slide image is recorded in OPF. The current preview and PowerPoint exporter omit this separate image region; content images are supported.

Try dynamic composition

Explore how a text slide reflows as you change its content and shape. These examples use OPF’s shared composition rules; the copied document includes your choices.

Let the content find its spaceStart with the decision. State what the audience should understand or do.Show the evidence. Give each supporting idea enough space to be read.Make the next step clear. Keep the action specific and easy to remember.

All sample text fits within its content areas.

View the complete OPF example
{
  "$schema": "https://openpresentation.org/schema/opf/v1",
  "name": "Dynamic composition example",
  "design": {
    "dimensions": {
      "widthInches": 13.333333333333334,
      "heightInches": 7.5
    }
  },
  "slides": [
    {
      "title": "Let the content find its space",
      "composition": {
        "mode": "auto"
      },
      "blocks": [
        {
          "text": "Start with the decision. State what the audience should understand or do."
        },
        {
          "text": "Show the evidence. Give each supporting idea enough space to be read."
        },
        {
          "text": "Make the next step clear. Keep the action specific and easy to remember."
        }
      ]
    }
  ]
}

Composition rules and examples as JSON · Pagination rules and example JSON

Related Layouts

Similar OPF layout slugs with matching content types, spatial patterns, or presentation use cases.

Visual Storytelling

Image Focus

Full-bleed imagery with overlaid text. Ideal for emotional storytelling and visual impact.

/layouts/image-focus

Visual Storytelling

Image Only 1x Crop SlideImage

Image Only 1x Crop SlideImage OPF layout with a image zone.

/layouts/image-only-1x-crop-slideimage

Visual Storytelling

Image Only 1x Crop Title Center

Image Only 1x Crop Title Center OPF layout with a image zone and a slide title.

/layouts/image-only-1x-crop-title-center

Visual Storytelling

Image Only 1x Crop Title Center SlideImage

Image Only 1x Crop Title Center SlideImage OPF layout with a image zone and a slide title.

/layouts/image-only-1x-crop-title-center-slideimage

Visual Storytelling

Image Only 1x Crop Title Left

Image Only 1x Crop Title Left OPF layout with a image zone and a slide title.

/layouts/image-only-1x-crop-title-left

Visual Storytelling

Image Only 1x Crop Title Left SlideImage

Image Only 1x Crop Title Left SlideImage OPF layout with a image zone and a slide title.

/layouts/image-only-1x-crop-title-left-slideimage

OPF Config

layouts:customer-journey
Open Presentation Format
{
  "$schema": "https://openpresentation.org/schema/opf/v1",
  "name": "PPTX.gallery — layouts/customer-journey",
  "tags": [
    "gallery:layouts/customer-journey"
  ],
  "slides": [
    {
      "id": "gallery-preview-1",
      "layout": "customer-journey",
      "title": "Customer Journey Map",
      "image": {
        "src": "data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAeAAAAEOCAMAAABmRDRVAAAB4FBMVEXs6P+Pet+Xg+KbiOOikObs5//q5f6Ldd61pP+Ldt7X0PjAtPCMd964qu3r5/+woOvq5v6Od9+nlui3qu2SfeDk3/zp5f7Kv/Pc1frp5P7QxvXk4P2NeN+Ped/i2/ykkubf2PrRyPbi3PzTyvaun+ro4/3n4f3CtvHNw/S/sP+RfeDa0/nm4f+Tf+G/sf/Iu//d1f+5qP/o4//p5P/c1P/JvvPXzv+UgOHb1PnCtP/Iuv/h2/u2pv+9rf/Gu/LHvfK4qP+TfeDBtfC8rf+xo+vWzvjIvvPHu/+ejOXOxPXk3vydjOTr5v/Yzv+tnOni3P+Zh+OSfOCnl+isnOnY0PizpOzn4v3l4P3c1vrWzvebh+O5qf+fjOXIvfOciuSahuOnlue8r+7h3Pvb1fnf2vutnuq+r/+RfODHuv+VguGMdt61p+yYheOomOizpeyUgeHTy/eol+jc1f+3pv+3pf/LwvTZ0f/Xz//l4P/Pxf+5qv/Nwf/j3f/a0v/Jvf/PxP/n4f/Z0P++rv/Asf/Guv/Pw//Wzv+9rv+8rP+6qv+6qf+2pf/Wzf/FuP/q5/+9r/+9se/m4P/o5P/IvP+QfODZ0v/Lv//b0v/Dtf/Bs//LwP/Nwv+WguLn4//MwP/q5v+FCVUYAAAACXBIWXMAAAsTAAALEwEAmpwYAAAI3ElEQVR4nO2dCV9UVRiHrwuegyJhBbbZatkYsSolQlpUBGm2EFFkqxGVlaHmvuZatu/7V+1nKgqembudc95l/s8HGM69728Qn/eZO0kCAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPhlW9+x6cpg98BA92Bl+ljfNs8vDyjpudA/aecx2X+mB1NRQVf/gHUy0NlFfTZQluZ1X9gaTG1tLv0jACEz39oUzq7DgMTSftRm4Ov91OcExThy3V9WbjZ/XvAHAEq2HLKZOfovZiWNng3Z52vt739Tnxfk43hHnvlaO9We8wcAUtoH883X2iFMWBC9Od+/F6n8QH1qkJUtuf79vcKGLZl/AKDljyLztfYQ5iaDn4vN19oT1CcHWdi/ueiAN+MPLQlMF52vtdPUZwfpzBSfr7XYH7KnOXV/VIuT2B5y50SZ+VqLvQN3KuUGPIW3MG+6ys3XWuz/edNfdsCd1FcAatG7u+yAB9BacuZC2fla20d9DSCM5LgCfkdzZrL8gA9SXwOozrby87UWn2rhS5+PAW+lvgpQldM+Bnyg+usDYk75GPAw9VWAUJ7yEh3VXx8Qc87HgAeprwJUpdvHgL+s/vqAmD0+BvwV9VWAqmDAyun28Q7Gr2i+nPMxYPyRxZeKjwHjv0l8OeVjwBAdfDntY8BQlXzp8zFgLBuUrwsPU18FqM7B8vPFwl91VGntj9TXAGpwpvyA99V6fUBML7JZ5fSXfQMjquRNV9kB46Mrum1lB/X5QQr4+Khyms+WeQPj06PK/xWeoT49SGe4+HzxJ7QE2gs/Rmnye+qzgywcKTrgI5leHpDzT7H5/kl9bhD0YaS/fZP19YHIxwn3UJ8aZKd9KO98h47neHkg7pH+FTyHVPWXcmzopT4vCPm1Or/g7yuJ/Jrxkyz4YiyptOOr7bQzczLt7TuFR0Rr/nrZCr5eVj7rOquUeLs70efMsmx5Ipfevs7z86d7vnMf/mt0lZWN5hPZj8o+vO/YcMdQ95493UMdwwe24vMpc7jtDmPM6haq4YDALF1gLvLcEtxpldxy8//zNeazNuqjgADcufDyfI25637cYXXcvmh2vsYsfoD6OMAzty6+Zr7GPNOKO6yKJTfOma8xi+6lPhLwSMMN8+ZrzJvv4A7r4abr5mvMwrupTwV8scwxX2MeeRR3WAcrG50DNg8/RH0y4E1QOln7FO6wGkHpZMF91KcD3gSlk1X34A6rEZROVjxIfULgTVA6aXoad1iNoHTy4WPUpwTeBKWTxidwh9UISjeSQ616xiUoMWHtgtKN8BSvLqkmKN0gxdMjKN0gxdMjKN0gxdMjKN0gxdMjKN0gxdMjKN0gxdMjKN0gxdMjKN0gxVMkKJ0gxVMkKJ0gxVMkKJ0gxVMkKJ0gxVMkKJ0gxVMkKJ0gxVMkKJ0gxVMkKJ0gxVMkKJ0gxVMkKOWleOOr6y8jKyMo3fC9h2M7jXm5IakryglKURNuWLPi4umerK+MrKSgFJTijb51+XTv1dMT3UoLSjEp3sjjs6d7qX6e6OZBUMpI8do+uvZKX6yXJ7p5EZQSUryJN+oyI/MkKN1wuofbV9VlRuZNULphcw9bP3ac7vVXEu14FJSsU7xdHzhP9yyP0wkRlHxTvJa3m6qc7jUGp5MjKLmmeDtqXObzGxO9+BeULFO8vWs5n06YoOSX4o2vTjndp+8mSgkiKLmleGM7OZ9OoqBkleI1XFotpPDC0kQhwQQloxRv9MpqIYX3X03UEVBQsknxRq6uFuouBQ0qKHmkeG1zVgt1loIGFpQcUryJeauFukpBgwtK+hRv+3WrhRSa1idqiCAoiVO8VtdqIYWmTYkSoghK0lBrl3u1kELjmkQFkQQl3YRbqq4WUmhcliggmqCkSvF2LFaXgjIVlDQp3t6aqwX9E44pKAlSvPG01UIa0pP4uIIyeoo3lr5aSEN2Eh9bUMZN8RoyrRbSkJzExxeUMVO80YyrhTTkJvEUgjJeijeSebWQhtQknkZQRkrx2vKsFiTl3PwFZZQUbyLfakFMzi1DUIaP3bbnXS2kIS+JJxWUgVO81gKrhTSkJfHEgjJo7Lar0GohDWFJPLWgDJfitRRdLaQhKomnF5ShUqgd4f60EJTEcxCUYVKovaVWC1qSeB6CMkAKNV52taAjieciKL2neGPlVwsakng+gtJvitfgZbUgP4nnJCh9pnijnlYL0pN4XoLSX0Yx4m21IDuJ5yYoPU24zedqQXISz09QeknxJvyuFuQm8RwFpZtcKZ731YLYJJ6loCyb4oVYLQhN4pkKynIpXpjVgsgknq2gLJFRBFstCAymGQvKwhlFwNWCuAmzFpQFU7ygqwVhSTxzQVkkxQu9WhCVxLMXlPlTvPCrBUFJvARBmW/JHmW1ICaJlyEo86R4kVYLQpJ4KYIy+5I92mpBRBIvR1BmTPFirhYkJPGCBGWmFWzc1UIa9Em8KEGZYQUbe7XAPYkXJijTVrAEqwXeSbw4QVk7xSNZLXBO4gUKyhopHtlqgW0SL1JQVk3xCFcLTJP4jX8ZPXy3/ifDFppvKRArKAVCkcQLFpQCiZ/EixaUAomdxAsXlAKJnMRLF5QCiZrEyxeUAomYxGsQlAKJlsTrEJQCiZTEaxGUAomSxOsRlBIJH0wLLSjVEHrCEJTUhE3iISjpCZnEQ1ByIFwSD0HJg2BJPAQlEwIl8RCUbAiSxENQMiJAEg9BaVQn8RCURnUSD0GpO4mHoNSdxENQ6k7iISh1J/EQlGzx8pR4CErlSTwEpe4kHoJSdxIPQak7iYeg1J3EQ1DqTuIhKHUn8RCUupN4CErdSTwEpe5gGoJS94QhKJUn8RCUupN4CErdSTwEpe4kHoJSdxIPQak7iYeg1J3EQ1DqTuIhKHUn8RCUupN4CErdSTwEpfIkHoJSdxIPQak7iYeg1J3EQ1DqTuIhKHUn8RCUupN4CErdSTwEpe4kHoJSdxIPQak7iYegVJ7EQ1AazSz/D76HoVW3eOQzAAAAAElFTkSuQmCC",
        "alt": "Illustrative landscape"
      },
      "design": {
        "contentBox": false,
        "contentAlignment": "left",
        "titleAlignment": "left",
        "imageFill": "crop",
        "contentDirection": "horizontal",
        "slideImage": {
          "src": "data:image/png;base64,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",
          "position": "background"
        }
      }
    }
  ],
  "catalogs": {
    "layouts": {
      "records": [
        {
          "$schema": "https://openpresentation.org/schema/opf-layout/v1",
          "id": "customer-journey",
          "name": "Customer_Journey",
          "label": "Customer Journey Map",
          "summary": "Phases of the customer experience with actions, touchpoints, and emotions. Makes empathy visible.",
          "description": "Phases of the customer experience with actions, touchpoints, and emotions. Makes empathy visible.",
          "tags": [
            "Customers",
            "Experience",
            "Journey"
          ],
          "master": "Gallery",
          "masterSlideIndex": 47,
          "groupHash": "08feff5d8074e7c63ac6ceaabb3734846ef55f3220187a847284775b18685ac7",
          "groupDefault": true,
          "contentType": "Image",
          "contentMultiple": "1x",
          "contentAlignment": "Left",
          "contentBox": false,
          "contentTypeChartPrimary": "None",
          "contentTypeImageFill": "Crop",
          "contentTypeListBullet": "None",
          "contentTypeListHeading": false,
          "slideTitle": true,
          "slideTitleAlignment": "Left",
          "slideImage": true,
          "slideImageAlignment": "Background",
          "slideLayoutDirection": "Horizontal",
          "zones": [
            {
              "role": "title",
              "placeholder": "title"
            },
            {
              "role": "picture",
              "placeholder": "picture content 2"
            }
          ],
          "preview": {},
          "details": "Phases of the customer experience with actions, touchpoints, and emotions. Makes empathy visible. OPF placeholders: title, picture.",
          "category": "visual-storytelling",
          "spatialCategory": "single zone",
          "contentTypeTags": [
            "mixed",
            "image"
          ],
          "placeholders": [
            {
              "type": "title"
            },
            {
              "type": "picture"
            }
          ],
          "slideSubtitle": false
        }
      ]
    }
  }
}
Open in OPF PlaygroundOpen in visual editor

Preview this config live at pptx.dev/playground, or load it in the gallery visual editor.

View registry.json