Layout Pattern

Customer Journey Map

Phases of the customer experience with actions, touchpoints, and emotions. Makes empathy visible.

CustomersExperienceJourney

How to Use It

Journey maps turn abstract customer talk into a concrete artifact. Use a horizontal layout with phases as columns (Awareness, Consideration, Purchase, Onboarding, Retention). Rows show different dimensions: actions, touchpoints, pain points, emotions (often as a line graph). Highlight moments of truth and drop-off points with callouts. A good journey map surfaces gaps no single team owns - often the argument for cross-functional investment.

Content Zones

ImagePrimary visual

CaptionHeadline or caption

OPF Config

layouts:customer-journey

Open Presentation Format

{
  "$schema": "https://pptx.dev/schema/opf/v1",
  "version": "1.0",
  "meta": {
    "title": "PPTX.gallery — layouts/customer-journey"
  },
  "design": {},
  "slides": [
    {
      "id": "gallery-preview-1",
      "layout": "customer-journey",
      "elements": []
    }
  ]
}

Open in OPF Playground

Preview this config live at pptx.dev/playground.

View registry.json