PPTX.gallery
Open in PPTX.dev

Layout Pattern

Customer Journey Map

Phases of the customer experience with actions, touchpoints, and emotions. Makes empathy visible.

CustomersExperienceJourney

How to Use It

Journey maps turn abstract customer talk into a concrete artifact. Use a horizontal layout with phases as columns (Awareness, Consideration, Purchase, Onboarding, Retention). Rows show different dimensions: actions, touchpoints, pain points, emotions (often as a line graph). Highlight moments of truth and drop-off points with callouts. A good journey map surfaces gaps no single team owns - often the argument for cross-functional investment.

Content Zones

ImagePrimary visual
CaptionHeadline or caption

Similar OPF layout slugs with matching content types, spatial patterns, or presentation use cases.

OPF Config

layouts:customer-journey
Open Presentation Format
{
  "$schema": "https://openpresentation.org/schema/opf/v1",
  "name": "PPTX.gallery — layouts/customer-journey",
  "tags": [
    "gallery:layouts/customer-journey"
  ],
  "slides": [
    {
      "id": "gallery-preview-1",
      "layout": "customer-journey",
      "title": "Layout preview",
      "subtitle": "Reference layout for the OPF \"customer-journey\" preset."
    }
  ]
}
Open in OPF Playground

Preview this config live at pptx.dev/playground.