Story Framework

Company Intro

Standard company-overview deck: who you are, what's distinctive about you, who you serve, and why they win. Built for first-touch sales meetings, partner intros, and 'about us' decks attached to outbound emails.

Beat Diagram

1Logotitle / text
2Abouttext-1x / text
3Competitive Advantagetext-1x / text
4Company Storytext-1x / text
5Offeringstext-1x / text
6Ideal Customertext-1x / text
7Key Benefitstext-1x / text
8Success Storytext-1x / text
9Closing & CTAtitle / text

Use Company Intro in your next deck — for free

STORYD writes a presentation around your topic and applies Company Intro across every slide. No template hunting, no copy-paste.

Build a deck with Company Intro →

Free, no card. Exports to PPTX.

OPF Config

narratives:company-intro

Open Presentation Format

{
  "$schema": "https://openpresentation.org/schema/opf/v1",
  "name": "PPTX.gallery — narratives/company-intro",
  "narrative": "company-intro",
  "tags": [
    "gallery:narratives/company-intro"
  ],
  "slides": [
    {
      "id": "gallery-preview-1",
      "layout": "title-slide",
      "title": "Narrative preview",
      "subtitle": "Storyline scaffolded by the \"company-intro\" narrative.",
      "design": {
        "contentBox": false,
        "contentAlignment": "center",
        "titleAlignment": "center"
      }
    }
  ]
}

Open in OPF Playground Open in visual editor

Preview this config live at pptx.dev/playground, or load it in the gallery visual editor.

View registry.json

Pace

10-30 minutes

9 beats

Audience Fit

prospectspartnerspresscandidates

Beat-by-Beat Guide

Logo

Cover slide with the logo, tagline, and a single line of positioning. Set the visual tone — confident, branded, uncluttered.

Instruction: Establish brand identity

About

Capture the company in three or four lines: what you do, who you do it for, and how long you've been at it. Avoid jargon; an outsider should grok the business in fifteen seconds.

Instruction: Capture attention

Competitive Advantage

State the one or two things you do that the alternatives can't. Frame it as a structural advantage, not a feature list. The audience should leave able to repeat the differentiator in their own words.

Instruction: Stand out

Company Story

Share the founding insight or origin moment — why this company exists, told as a short story. Specific people, specific problems, a specific 'aha.' Story beats biography.

Instruction: Share origin

Offerings

Map the products and services into a coherent picture. Show how they fit together rather than listing them flat. The shape of the portfolio is itself a message.

Instruction: Highlight products/services

Ideal Customer

Define who you serve best. Industry, size, role, situation. Specificity here helps the audience self-select and signals you understand the customer well enough to be choosy.

Instruction: Define target market

Key Benefits

Translate offerings into three to five customer outcomes. Lead with the result, not the mechanism. Each benefit should answer 'what becomes easier or better for me?'

Instruction: Emphasize value

Success Story

Tell one named customer's story with concrete before/after metrics. A single specific story is more persuasive than a logo grid; pick one that mirrors the audience you're presenting to.

Instruction: Showcase satisfied customer

Closing & CTA

Close with one line of why now and one specific next step — a discovery call, a pilot, a partner program. End with contact info that's easy to act on without searching.

Instruction: Encourage action