Story Framework

Golden Circle (Why / How / What)

Simon Sinek's keynote arc: lead with belief, follow with method, finish with proof. Best for brand stories, mission-driven keynotes, and any deck where the audience needs to feel why before they can evaluate what.

Beat Diagram

1Why
2How
3What
4Proof
5Invitationtitle

OPF Config

narratives:golden-circle

Open Presentation Format

{
  "$schema": "https://openpresentation.org/schema/opf/v1",
  "name": "PPTX.gallery — narratives/golden-circle",
  "narrative": "golden-circle",
  "tags": [
    "gallery:narratives/golden-circle"
  ],
  "slides": [
    {
      "id": "gallery-preview-1",
      "layout": "title-slide",
      "title": "Narrative preview",
      "subtitle": "Storyline scaffolded by the \"golden-circle\" narrative.",
      "design": {
        "contentBox": false,
        "contentAlignment": "center",
        "titleAlignment": "center"
      }
    }
  ]
}

Open in visual editor Open in Inspector

Load this config in the gallery's visual editor, or in the Inspector at pptx.dev.

View registry.json

Pace

10-30 minutes

5 beats, one slide each

Audience Fit

customersemployeesgeneral-audiencepress

Beat-by-Beat Guide

Why

Open with the belief or purpose that animates the work. Why does this exist, and why should anyone care beyond commerce? State it plainly and emotionally — the why is meant to be felt before it is understood.

How

Translate the belief into the principles that guide how you operate. The values, decisions, and trade-offs that make your approach distinctive. The 'how' is what people who share your why recognize as familiar.

What

Show the products, services, or outputs that the why and how produce. Concrete examples, not abstractions. The what is the artifact of the belief — proof that the why is more than rhetoric.

Proof

Demonstrate the impact in lives, customers, or outcomes. Stories beat statistics here; specific people and moments earn the audience's belief better than aggregate numbers. End with proof that what you do works because of why you do it.

Invitation

Close by inviting the audience to share the belief — to buy, build, join, or evangelize. The strongest invitations don't argue; they assume alignment and offer a way in.