PPTX.gallery
Open in PPTX.dev

Story Framework

Golden Circle (Why / How / What)

Simon Sinek's keynote arc: lead with belief, follow with method, finish with proof. Best for brand stories, mission-driven keynotes, and any deck where the audience needs to feel why before they can evaluate what.

Beat Diagram

  1. 1Why
  2. 2How
  3. 3What
  4. 4Proof
  5. 5Invitationtitle

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OPF Config

narratives:golden-circle
Open Presentation Format
{
  "$schema": "https://openpresentation.org/schema/opf/v1",
  "name": "PPTX.gallery — narratives/golden-circle",
  "narrative": "golden-circle",
  "tags": [
    "gallery:narratives/golden-circle"
  ],
  "slides": [
    {
      "id": "gallery-preview-1",
      "layout": "title-slide",
      "title": "Narrative preview",
      "subtitle": "Storyline scaffolded by the \"golden-circle\" narrative.",
      "design": {
        "contentBox": false,
        "contentAlignment": "center",
        "titleAlignment": "center"
      }
    }
  ]
}
Open in OPF PlaygroundOpen in visual editor

Preview this config live at pptx.dev/playground, or load it in the gallery visual editor.

View registry.json

Pace

10-30 minutes

5 beats

Audience Fit

customersemployeesgeneral-audiencepress

Tags

keynotebrandmissionsinek

Beat-by-Beat Guide

1

Why

Open with the belief or purpose that animates the work. Why does this exist, and why should anyone care beyond commerce? State it plainly and emotionally — the why is meant to be felt before it is understood.

2

How

Translate the belief into the principles that guide how you operate. The values, decisions, and trade-offs that make your approach distinctive. The 'how' is what people who share your why recognize as familiar.

3

What

Show the products, services, or outputs that the why and how produce. Concrete examples, not abstractions. The what is the artifact of the belief — proof that the why is more than rhetoric.

4

Proof

Demonstrate the impact in lives, customers, or outcomes. Stories beat statistics here; specific people and moments earn the audience's belief better than aggregate numbers. End with proof that what you do works because of why you do it.

5

Invitation

Close by inviting the audience to share the belief — to buy, build, join, or evangelize. The strongest invitations don't argue; they assume alignment and offer a way in.