Marketing

{
  "$schema": "https://openpresentation.org/schema/opf/v1",
  "name": "PPTX.gallery — audiences/marketing",
  "description": "Marketing professionals analyzing campaign performance, brand metrics, and growth strategies.",
  "audience": [
    "marketing"
  ],
  "narrative": "data-story",
  "tone": "casual",
  "takeaway": "Marketing professionals analyzing campaign performance, brand metrics, and growth strategies.",
  "tags": [
    "gallery:audiences/marketing"
  ],
  "design": {
    "colorScheme": "burnt-orange"
  },
  "slides": [
    {
      "id": "gallery-preview-1",
      "layout": "list",
      "title": "Marketing",
      "subtitle": "Marketing professionals analyzing campaign performance, brand metrics, and growth strategies."
    }
  ],
  "catalogs": {
    "default": {
      "source": "https://www.pptx.gallery",
      "narratives": {
        "data-story": {
          "name": "Data Story",
          "summary": "A data-first narrative that builds from evidence to insight to action, ideal for analysts and data-driven teams.",
          "description": "A data-first narrative that builds from evidence to insight to action. Set the analytical context and the question the data answers, reveal the headline finding, walk through the supporting analysis and its sources, explain what it means for the business, then make a specific recommendation with its confidence level and assumptions. The tone is analytical and inductive: it builds up from data to insight. Best for analytical briefings, data team presentations, research readouts, and business reviews; typical decks run 6-15 slides.",
          "audienceFit": [
            "data-teams",
            "operations-and-finance",
            "product-managers",
            "analytics-stakeholders"
          ],
          "duration": {
            "min": 10,
            "max": 30
          },
          "tags": [
            "analytics",
            "data",
            "insight",
            "recommendation"
          ],
          "beats": [
            {
              "id": "context",
              "name": "Context",
              "description": "Frame why this analysis matters now. What question is this data answering?",
              "instructions": "Set up the business question and data scope.",
              "type": "list",
              "layout": "list"
            },
            {
              "id": "key-finding",
              "name": "Key Finding",
              "description": "State the single most important thing the data shows. One slide, one insight.",
              "instructions": "State the one finding the audience must remember.",
              "type": "metric",
              "layout": "metrics"
            },
            {
              "id": "analysis",
              "name": "Analysis",
              "description": "Unpack the data rigorously. Show sources, methodology, and supporting charts.",
              "instructions": "Explain the drivers behind the finding.",
              "type": "chart",
              "layout": "chart"
            },
            {
              "id": "implications",
              "name": "Implications",
              "description": "Translate findings into business language. What does this mean for strategy, operations, or customers?",
              "instructions": "Translate the analysis into business consequences.",
              "type": "text",
              "layout": "two-column"
            },
            {
              "id": "recommendation",
              "name": "Recommendation",
              "description": "Make an explicit, actionable recommendation backed by the data. Include confidence level and assumptions.",
              "instructions": "Recommend the next decision or action.",
              "type": "text",
              "layout": "list"
            }
          ]
        }
      },
      "audiences": {
        "marketing": {
          "name": "Marketing",
          "summary": "Marketing professionals analyzing campaign performance, brand metrics, and growth strategies.",
          "description": "Marketing professionals reviewing campaign performance, brand metrics, and growth strategy. Make the funnel visible, highlight engagement metrics, keep the brand consistent, and tell the story visually. Moderate chart density; 15-30 slides.",
          "seniority": "mixed",
          "technicalFluency": "low",
          "decisionPower": "advisory",
          "attentionBudgetMinutes": 45,
          "recommendedNarratives": [
            "data-story",
            "what-so-what-now-what"
          ],
          "recommendedTones": [
            "casual",
            "persuasive",
            "authoritative"
          ],
          "tags": [
            "marketing",
            "brand",
            "go-to-market"
          ]
        }
      },
      "tones": {
        "casual": {
          "name": "Casual",
          "summary": "Warm, plain-spoken voice for internal updates and customer storytelling.",
          "description": "Friendly and direct. Use first- and second-person freely; favor short sentences and contractions. Numbers are still welcome — they just sit alongside human-scale framing rather than leading.",
          "voiceCues": [
            "Use first and second person.",
            "Use contractions ('we're', 'it's', 'don't').",
            "Favor short sentences and active voice.",
            "Frame metrics with a human-scale anchor when possible."
          ],
          "avoid": [
            "Stiff corporate jargon.",
            "Long compound sentences.",
            "Overuse of superlatives.",
            "Bureaucratic passive voice."
          ],
          "samplePhrases": [
            "We shipped the new dashboard last week, and customers are already moving over.",
            "Here's where we ended up on hiring this quarter.",
            "It's been a busy month — here's the recap."
          ],
          "recommendedNarratives": [
            "weekly-progress",
            "status-update",
            "company-intro",
            "focus"
          ],
          "tags": [
            "internal",
            "warm",
            "conversational"
          ]
        }
      },
      "colorSchemes": {
        "burnt-orange": {
          "name": "Burnt Orange",
          "accent1": "#F77F00",
          "accent2": "#D62828",
          "accent3": "#003049",
          "accent4": "#FCBF49",
          "accent5": "#EAE2B7",
          "accent6": "#BFBFBF",
          "dark1": "#000000",
          "dark2": "#341B00",
          "followedHyperlink": "#D62828",
          "hyperlink": "#003049",
          "light1": "#FFFFFF",
          "light2": "#FFFBF7",
          "summary": "Warm orange and red accents for energetic commercial decks.",
          "description": "A warm, high-contrast palette built around burnt orange, red, navy, and gold. It feels active without losing structure.",
          "tags": [
            "warm",
            "energetic",
            "approachable",
            "commercial",
            "attention-grabbing"
          ]
        }
      },
      "layouts": {
        "list": {
          "name": "List",
          "summary": "Bulleted or numbered points; one long list flows into columns.",
          "tags": [
            "Text"
          ],
          "direction": "column",
          "regions": [
            {
              "name": "title"
            },
            {
              "name": "body",
              "accepts": [
                "list",
                "text",
                "group"
              ],
              "role": "primary",
              "flow": "auto",
              "listColumns": "auto"
            }
          ],
          "description": "Present several related points in a clear sequence. Use bullets for independent points or numbered items for an ordered list.",
          "preview": {
            "vectorSrc": "https://www.pptx.gallery/layout-previews/list.svg"
          }
        }
      }
    }
  }
}