Story Framework

What-So What-Now What

Concise framework that connects information to meaning to action. Perfect for executive audiences.

Beat Diagram

1Whatdata-visualization / chart
2So Whatstats-metrics / chart
3Now Whatthank-you-cta / text

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OPF Config

narratives:what-so-what-now-what

Open Presentation Format

{
  "$schema": "https://pptx.dev/schema/opf/v1",
  "version": "1.0",
  "meta": {
    "title": "PPTX.gallery — narratives/what-so-what-now-what",
    "narrative": {
      "id": "what-so-what-now-what"
    }
  },
  "design": {},
  "slides": [
    {
      "id": "gallery-preview-1",
      "layout": "title-slide",
      "elements": []
    }
  ]
}

Open in OPF Playground

Preview this config live at pptx.dev/playground.

View registry.json

Pace

3-6 slides

5-15 minutes

3 baseline beat slides

Audience Fit

C-suite executivesSenior managersBoard members

Tone

Analytical - data-forward and respectful of executive time.

Best For

Executive briefings, status updates, research findings

Example Deck Types

Analytics report, Team performance review, Strategy update

Example

Present the data, explain why it matters, then outline the recommended actions or decisions needed.

Beat-by-Beat Guide

What

Present the facts, data, or findings objectively and clearly.

Instruction: Present the facts, data, or findings objectively and clearly.

So What

Explain the significance. Why should your audience care about this information?

Instruction: Explain the significance. Why should your audience care about this information?

Now What

Define the action required. What decisions or next steps follow from this?

Instruction: Define the action required. What decisions or next steps follow from this?