Media & Press

{
  "$schema": "https://openpresentation.org/schema/opf/v1",
  "name": "PPTX.gallery — audiences/media",
  "description": "Journalists, analysts, and media professionals seeking newsworthy insights and quotable statistics.",
  "audience": [
    "media"
  ],
  "narrative": "what-so-what-now-what",
  "tone": "authoritative",
  "takeaway": "Journalists, analysts, and media professionals seeking newsworthy insights and quotable statistics.",
  "tags": [
    "gallery:audiences/media"
  ],
  "design": {
    "colorScheme": "slate-gray"
  },
  "slides": [
    {
      "id": "gallery-preview-1",
      "layout": "statement",
      "title": "Media & Press",
      "subtitle": "Journalists, analysts, and media professionals seeking newsworthy insights and quotable statistics."
    }
  ],
  "catalogs": {
    "default": {
      "source": "https://www.pptx.gallery",
      "narratives": {
        "what-so-what-now-what": {
          "name": "What-So What-Now What",
          "summary": "Concise framework that connects information to meaning to action. Perfect for executive audiences.",
          "description": "A concise framework that connects information to meaning to action. Present the facts or findings objectively, explain why they matter to this audience, then state the decisions or next steps they require. The tone is analytical: data-forward and respectful of executive time, with no scene-setting beyond what the facts need. Best for executive briefings, status updates, and research findings; typical decks run 3-6 slides (analytics report, team performance review, strategy update).",
          "audienceFit": [
            "executive",
            "senior-managers",
            "board"
          ],
          "duration": {
            "min": 5,
            "max": 15
          },
          "tags": [
            "executive",
            "briefing",
            "analytical",
            "action"
          ],
          "beats": [
            {
              "id": "what",
              "name": "What",
              "description": "Present the facts, data, or findings objectively and clearly.",
              "instructions": "Present the facts, data, or findings objectively and clearly.",
              "type": "chart",
              "layout": "chart"
            },
            {
              "id": "so-what",
              "name": "So What",
              "description": "Explain the significance. Why should your audience care about this information?",
              "instructions": "Explain the significance. Why should your audience care about this information?",
              "type": "metric",
              "layout": "metrics"
            },
            {
              "id": "now-what",
              "name": "Now What",
              "description": "Define the action required. What decisions or next steps follow from this?",
              "instructions": "Define the action required. What decisions or next steps follow from this?",
              "type": "text",
              "layout": "list"
            }
          ]
        }
      },
      "audiences": {
        "media": {
          "name": "Media & Press",
          "summary": "Journalists, analysts, and media professionals seeking newsworthy insights and quotable statistics.",
          "description": "Journalists, analysts, and media professionals looking for newsworthy insight and quotable statistics. Make headline numbers prominent, attribute every figure clearly, design for print, and add embargo notes when needed. Moderate chart density; 8-12 slides in press-kit format.",
          "seniority": "mixed",
          "technicalFluency": "medium",
          "decisionPower": "informational",
          "attentionBudgetMinutes": 20,
          "recommendedNarratives": [
            "what-so-what-now-what",
            "pyramid-principle"
          ],
          "recommendedTones": [
            "authoritative",
            "formal"
          ],
          "tags": [
            "external",
            "press",
            "analyst"
          ]
        }
      },
      "tones": {
        "authoritative": {
          "name": "Authoritative",
          "summary": "Expert, declarative voice for category-defining and analyst-style decks.",
          "description": "Adopt the perspective of someone who's seen the full landscape and is willing to call it. Use plain declaratives — strong claims with the receipts to back them. Step back from internal-only context and frame in terms the wider industry would recognize.",
          "voiceCues": [
            "Use declarative sentences; trust the reader to follow.",
            "Frame in industry-wide terms, not company-internal language.",
            "Cite outside sources — analysts, benchmarks, public peers.",
            "Take a position; avoid 'on the other hand' symmetry without a verdict."
          ],
          "avoid": [
            "Hedging ('we believe', 'in our view') unless deliberately contrasting.",
            "Internal jargon and unexplained acronyms.",
            "First-person plural overload — speak for the work, not the team.",
            "Tentative phrasing that softens strong claims."
          ],
          "samplePhrases": [
            "Agent latency is the bottleneck of the next AI cycle.",
            "Three categories will absorb 80% of enterprise budget; we're built for the second.",
            "The benchmarks are public; the gap holds across every comparable workload."
          ],
          "recommendedNarratives": [
            "strategic-narrative",
            "pitch-deck",
            "conference-talk",
            "marketing-strategy"
          ],
          "tags": [
            "industry",
            "category",
            "analyst"
          ]
        }
      },
      "colorSchemes": {
        "slate-gray": {
          "name": "Slate Gray",
          "accent1": "#9E9E9E",
          "accent2": "#424242",
          "accent3": "#616161",
          "accent4": "#757575",
          "accent5": "#9E9E9E",
          "accent6": "#212121",
          "dark1": "#000000",
          "dark2": "#1B1B1B",
          "followedHyperlink": "#424242",
          "hyperlink": "#212121",
          "light1": "#FFFFFF",
          "light2": "#F8F8F8",
          "summary": "Neutral gray palette for understated executive communication.",
          "description": "A disciplined gray scale with strong neutral contrast. Use it when the content should feel calm, mature, and analytical.",
          "tags": [
            "neutral",
            "minimal",
            "mature",
            "analytical",
            "restrained"
          ]
        }
      },
      "layouts": {
        "statement": {
          "name": "Statement",
          "summary": "One message, large and alone.",
          "tags": [
            "Openers and closers"
          ],
          "design": {
            "titleAlignment": "center",
            "contentAlignment": "center"
          },
          "direction": "column",
          "anchor": "middle",
          "regions": [
            {
              "name": "title"
            },
            {
              "name": "message",
              "size": "auto",
              "accepts": [
                "text",
                "quote",
                "metric"
              ],
              "role": "primary",
              "flow": "none"
            }
          ],
          "description": "Give one important assertion room to stand alone. Keep supporting detail on a following slide.",
          "preview": {
            "vectorSrc": "https://www.pptx.gallery/layout-previews/statement.svg"
          }
        }
      }
    }
  }
}