Story Framework

Project Proposal

Internal proposal arc for greenlighting a project: hook, problem, idea, benefits, justification, plan, timeline, risks, outlook, ask. Designed to take a sponsor from 'never heard of this' to 'approved' inside a single meeting.

Beat Diagram

1Elevator Pitchtext-1x / text
2Problem Statementtext-1x / text
3Core Concepttext-1x / text
4Benefitstext-1x / text
5Justificationtext-1x / text
6Approachtext-1x / text
7Timelinetext-1x / text
8Riskstext-1x / text
9Outlooktext-1x / text
10Wrap Uptitle / text

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OPF Config

narratives:project-proposal

Open Presentation Format

{
  "$schema": "https://openpresentation.org/schema/opf/v1",
  "name": "PPTX.gallery — narratives/project-proposal",
  "narrative": "project-proposal",
  "tags": [
    "gallery:narratives/project-proposal"
  ],
  "slides": [
    {
      "id": "gallery-preview-1",
      "layout": "title-slide",
      "title": "Narrative preview",
      "subtitle": "Storyline scaffolded by the \"project-proposal\" narrative.",
      "design": {
        "contentBox": false,
        "contentAlignment": "center",
        "titleAlignment": "center"
      }
    }
  ]
}

Open in OPF Playground Open in visual editor

Preview this config live at pptx.dev/playground, or load it in the gallery visual editor.

View registry.json

Pace

15-45 minutes

10 beats

Audience Fit

executivessponsorsmanagersinternal-teams

Beat-by-Beat Guide

Elevator Pitch

Open with the proposal in one slide: the project name, the audience, the goal, and the headline benefit. If a sponsor reads only this slide, they should still know what they're being asked to approve.

Instruction: Audience hook & objectives

Problem Statement

Articulate the problem this project solves and why it deserves resources now. Tie it to a known business goal or pain. Vague problems produce vague approvals.

Instruction: Highlight struggles & project necessity

Core Concept

Describe the central idea of the project in plain language. The 'what' before the 'how.' A reader should be able to repeat the concept in one sentence after this slide.

Instruction: Share actionable idea

Benefits

Quantify the impact: revenue, cost, risk, customer, capability. Use numbers where possible and clear comparisons where not. Each benefit should map to a metric the sponsor cares about.

Instruction: Spotlight key metrics

Justification

Connect the project to broader strategy, OKRs, or constraints the audience already cares about. Show why this project is more important than the alternatives competing for the same resources.

Instruction: Strategic alignment & significance

Approach

Lay out how the project will be executed: the solution, the team shape, the budget envelope. Enough detail to feel credible, not so much that it pre-commits to choices that will mature in flight.

Instruction: Solution, resources, & budget

Timeline

Show the project phases on a timeline, with major milestones and decision points marked. Sponsors are buying a sequence of bets, not a single launch — make those bets visible.

Instruction: Outline project phases

Risks

Name the top risks honestly and pair each with a mitigation or open question. Listing risks without mitigations signals you haven't thought it through; hiding risks signals worse.

Instruction: Consider potential challenges

Outlook

Paint the picture of what the organization looks like a quarter or year after the project ships. Stretch beyond the immediate deliverable to the second-order benefits.

Instruction: Envision project impact

Wrap Up

Recap the proposal and state the specific decision you're asking for: approval, budget, headcount, sponsorship. Make it easy to say yes today.

Instruction: Summarize & persuade