All Hands

{
  "$schema": "https://openpresentation.org/schema/opf/v1",
  "name": "PPTX.gallery — audiences/all-hands",
  "description": "The full company — mixed roles, mixed seniority, looking for context, signal, and inclusion.",
  "audience": [
    "all-hands"
  ],
  "narrative": "company-intro",
  "tone": "casual",
  "takeaway": "The full company — mixed roles, mixed seniority, looking for context, signal, and inclusion.",
  "tags": [
    "gallery:audiences/all-hands"
  ],
  "design": {
    "colorScheme": "burnt-orange"
  },
  "slides": [
    {
      "id": "gallery-preview-1",
      "layout": "cover",
      "title": "All Hands",
      "subtitle": "The full company — mixed roles, mixed seniority, looking for context, signal, and inclusion."
    }
  ],
  "catalogs": {
    "default": {
      "source": "https://www.pptx.gallery",
      "narratives": {
        "company-intro": {
          "name": "Company Intro",
          "summary": "Standard company-overview deck: who you are, what's distinctive about you, who you serve, and why they win. Built for first-touch sales meetings, partner intros, and 'about us' decks attached to outbound emails.",
          "audienceFit": [
            "prospects",
            "partners",
            "press",
            "candidates"
          ],
          "duration": {
            "min": 10,
            "max": 30
          },
          "tags": [
            "overview",
            "go-to-market",
            "marketing",
            "intro"
          ],
          "beats": [
            {
              "id": "logo",
              "name": "Logo",
              "description": "Cover slide with the logo, tagline, and a single line of positioning. Set the visual tone — confident, branded, uncluttered.",
              "layout": "cover",
              "instructions": "Establish brand identity",
              "type": "text"
            },
            {
              "id": "about",
              "name": "About",
              "description": "Capture the company in three or four lines: what you do, who you do it for, and how long you've been at it. Avoid jargon; an outsider should grok the business in fifteen seconds.",
              "instructions": "Capture attention",
              "type": "text",
              "layout": "text"
            },
            {
              "id": "competitive-advantage",
              "name": "Competitive Advantage",
              "description": "State the one or two things you do that the alternatives can't. Frame it as a structural advantage, not a feature list. The audience should leave able to repeat the differentiator in their own words.",
              "instructions": "Stand out",
              "type": "text",
              "layout": "text"
            },
            {
              "id": "company-story",
              "name": "Company Story",
              "description": "Share the founding insight or origin moment — why this company exists, told as a short story. Specific people, specific problems, a specific 'aha.' Story beats biography.",
              "instructions": "Share origin",
              "type": "text",
              "layout": "text"
            },
            {
              "id": "offerings",
              "name": "Offerings",
              "description": "Map the products and services into a coherent picture. Show how they fit together rather than listing them flat. The shape of the portfolio is itself a message.",
              "instructions": "Highlight products/services",
              "type": "text",
              "layout": "text"
            },
            {
              "id": "ideal-customer",
              "name": "Ideal Customer",
              "description": "Define who you serve best. Industry, size, role, situation. Specificity here helps the audience self-select and signals you understand the customer well enough to be choosy.",
              "instructions": "Define target market",
              "type": "text",
              "layout": "text"
            },
            {
              "id": "key-benefits",
              "name": "Key Benefits",
              "description": "Translate offerings into three to five customer outcomes. Lead with the result, not the mechanism. Each benefit should answer 'what becomes easier or better for me?'",
              "instructions": "Emphasize value",
              "type": "text",
              "layout": "text"
            },
            {
              "id": "success-story",
              "name": "Success Story",
              "description": "Tell one named customer's story with concrete before/after metrics. A single specific story is more persuasive than a logo grid; pick one that mirrors the audience you're presenting to.",
              "instructions": "Showcase satisfied customer",
              "type": "text",
              "layout": "text"
            },
            {
              "id": "closing-cta",
              "name": "Closing & CTA",
              "description": "Close with one line of why now and one specific next step — a discovery call, a pilot, a partner program. End with contact info that's easy to act on without searching.",
              "layout": "list",
              "instructions": "Encourage action",
              "type": "text"
            }
          ]
        }
      },
      "audiences": {
        "all-hands": {
          "name": "All Hands",
          "summary": "The full company — mixed roles, mixed seniority, looking for context, signal, and inclusion.",
          "description": "An all-hands audience spans the whole company. Frame the period in terms anyone can grasp: what we did, what mattered, and what's next. Highlight people and teams; surface successes and challenges; close on a forward-looking note. Avoid lapsing into function-specific jargon.",
          "seniority": "mixed",
          "technicalFluency": "mixed",
          "decisionPower": "informational",
          "attentionBudgetMinutes": 60,
          "recommendedNarratives": [
            "company-intro",
            "weekly-progress",
            "qbr",
            "rags-to-riches",
            "heros-journey",
            "what-so-what-now-what"
          ],
          "recommendedTones": [
            "casual",
            "inspirational",
            "conversational"
          ],
          "tags": [
            "internal",
            "company-wide"
          ]
        }
      },
      "tones": {
        "casual": {
          "name": "Casual",
          "summary": "Warm, plain-spoken voice for internal updates and customer storytelling.",
          "description": "Friendly and direct. Use first- and second-person freely; favor short sentences and contractions. Numbers are still welcome — they just sit alongside human-scale framing rather than leading.",
          "voiceCues": [
            "Use first and second person.",
            "Use contractions ('we're', 'it's', 'don't').",
            "Favor short sentences and active voice.",
            "Frame metrics with a human-scale anchor when possible."
          ],
          "avoid": [
            "Stiff corporate jargon.",
            "Long compound sentences.",
            "Overuse of superlatives.",
            "Bureaucratic passive voice."
          ],
          "samplePhrases": [
            "We shipped the new dashboard last week, and customers are already moving over.",
            "Here's where we ended up on hiring this quarter.",
            "It's been a busy month — here's the recap."
          ],
          "recommendedNarratives": [
            "weekly-progress",
            "status-update",
            "company-intro",
            "focus"
          ],
          "tags": [
            "internal",
            "warm",
            "conversational"
          ]
        }
      },
      "colorSchemes": {
        "burnt-orange": {
          "name": "Burnt Orange",
          "accent1": "#F77F00",
          "accent2": "#D62828",
          "accent3": "#003049",
          "accent4": "#FCBF49",
          "accent5": "#EAE2B7",
          "accent6": "#BFBFBF",
          "dark1": "#000000",
          "dark2": "#341B00",
          "followedHyperlink": "#D62828",
          "hyperlink": "#003049",
          "light1": "#FFFFFF",
          "light2": "#FFFBF7",
          "summary": "Warm orange and red accents for energetic commercial decks.",
          "description": "A warm, high-contrast palette built around burnt orange, red, navy, and gold. It feels active without losing structure.",
          "tags": [
            "warm",
            "energetic",
            "approachable",
            "commercial",
            "attention-grabbing"
          ]
        }
      },
      "layouts": {
        "cover": {
          "name": "Cover",
          "summary": "The opening slide: title, subtitle and an optional picture.",
          "tags": [
            "Openers and closers"
          ],
          "design": {
            "titleAlignment": "center",
            "contentAlignment": "center"
          },
          "direction": "row",
          "regions": [
            {
              "name": "title"
            },
            {
              "name": "media",
              "accepts": [
                "image",
                "video"
              ],
              "role": "media",
              "flow": "none",
              "bleed": true
            }
          ],
          "description": "Open a presentation with its subject and a short introduction. Add a picture when it helps establish the context.",
          "preview": {
            "vectorSrc": "https://www.pptx.gallery/layout-previews/cover.svg"
          }
        }
      }
    }
  }
}